Ph: (01) 6137040 // Fax: (01) 6137043 // Email: standards@asai.ie

The Advertising Standards Authority for Ireland

The Essence of Good Advertising:

  • All marketing communications should be legal, decent, honest and truthful.
  • All marketing communications should be prepared with a sense of responsibility both to the consumer and to society.
  • All marketing communications should conform to the principles of fair competition as generally accepted in business.

The 7th Edition of the Code is now in effect


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If you are concerned that an advertisement breaches the Code, let us know by making a complaint.
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