All marketing communications should be legal, decent, honest and truthful.
All marketing communications should be prepared with a sense of responsibility both to the consumer and to society.
All marketing communications should conform to the principles of fair competition as generally accepted in business.
Complaints related to: The 8th Amendment of the Constitution and related Referendum/legislation
Some individuals, representatives and interest groups may have concerns about the content of marketing communications and advertising regarding the 8th Amendment of the Constitution and related Referendum/legislation.
While the ASAI Code remit encompasses many areas of commercial marketing communications, the ASAI Code does not apply, amongst other things, to non-commercial marketing communications with the principal purpose of expressing an advertiser’s position on a political, religious, or social matter or on an issue of public interest.
The ASAI is therefore not in a position to address any complaints regarding advertising concerning the 8th Amendment of the Constitution and related Referendum/legislation unless the content specifically contains a commercial element, such as fundraising.
We therefore, ask that you please refrain from submitting any related complaints unless the marketing communication contains a commercial element, such as fundraising.
ASAI 31 January 2018
Make a complaint
If you are concerned that an advertisement breaches the Code, let us know by making a complaint.