Manual of Advertising Self-Regulation The 6th Edition of the Manual of Advertising Self-Regulation with the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland will remain in effect until 29th February 2016. From 1st March 2016, the 7th Edition will become effective and details can be found here. Please click on a section to view all rules within that section or search using search box opposite or download the Code (6th Edition). Chapter One: Manual of Advertising Self-Regulation with the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland (6th Edition) Scope and Application General Rules Promotional Marketing Practices Distance Selling (Mail Order and Direct Response) Children Food and Non-Alcoholic Beverages Alcoholic Drinks Health and Beauty Slimming Financial Services and Products Employment and Business Opportunities Environmental Section Occasional Trading   Chapter Two: Procedures and Structures Advertising Self-Regulation Copy Advice Service Self-Regulation and the Law Scope and Coverage Complaints Procedure How to make a complaint Complaints by Competitors How complaints are resolved by the ASAI Cross-Border Complaints Review System Enforcement and Sanctions Compulsory Copy Advice ASAI Structure, Function and Funding Funding The European Dimension European Advertising Standards Alliance (EASA) Promoting Self-Regulation Cross-Border Complaints EU Legislation Expertise   Apendices Appendix 1: Review System Appendix 2: Statutes, Statutory Instruments and Other Codes Appendix 3: Online Behavioural Advertising