Annual Report 2022
The Advertising Standards Authority for Ireland unveils a new strategic focus to proactively ensure strong regulation in all marketing communications Annual Report 2022 The ASAI’s new strategic focus developed last year aims to strengthen the ASAI’s role as a self and co-regulatory body working with government and industry stakeholders to reinforce compliance in advertising […]
1,450 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2021
2021 ASAI Annual Report shows significant majority (73%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 27 April 2022 A total of 1,450 written complaints concerning 959 advertisements were received by the Advertising Standards Authority for Ireland (ASAI) last year, according to the organisation’s 2021 Annual […]
The Advertising Standards Authority for Ireland calls for the new media commission to take account of non-statutory complaints mechanisms at pre-legislative scrutiny of the Online Safety and Media Regulation Bill
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, attended the Joint Committee on Tourism, Culture, Arts, Sport and Media, on Wednesday 2nd June, to discuss the Online Safety and Media Regulation Bill. While ASAI recognizes and supports that the new […]
1,648 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2020 and 63 advertisements found to be in breach of ASAI Code
2020 ASAI Annual Report shows significant majority (68%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 28 April 2021 A total of 1,648 written complaints concerning 1,072 advertisements were received by the Advertising Standards Authority for Ireland (ASAI) last year, according to the organisation’s 2020 Annual […]
2019 ASAI Annual Report shows significant majority (65%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’
1,858 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2019 and 105 advertisements found to be in breach of ASAI Code 2019 ASAI Annual Report (here) shows significant majority (65%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 29 April 2020 A total of 1,858 written […]
Farm Safety Week 2019
Farm Safety Week 2019 – Advertisers reminded of ASAI Code requirements when creating ads located in an agricultural setting Advertising Standards Authority for Ireland says onus is on advertisers to ensure all advertisements depicting an agricultural setting complies with ASAI code 12 July 2019 To tie in with Farm Safety Week, which takes […]
2018 Annual Report shows significant majority (63%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’
1,682 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2018 and 72 advertisements found to be in breach of ASAI Code 2018 Annual Report (here) shows significant majority (63%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 30 April 2019 A total of 1,682 written […]
2017 Annual Report shows significant majority (61%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’
2,101 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2017 and 75 advertisements found to be in breach of ASAI Code 2017 Annual Report shows significant majority (61%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 25 April 2018 A total […]
Political or non-commercial advertising not within remit of the ASAI Code
The Advertising Standards Authority for Ireland is the independent self-regulatory body set up and financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications, that is, advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, […]
ASAI Complaints Bulletin – Release No. 3 2017
The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains eight case reports on complaints recently investigated by the ASAI. Five of the eight advertisements were found to have been in breach of the ASAI Code on grounds relating to Misleading Advertising and Health and Beauty […]
