The Advertising Standards Authority for Ireland

The Essence of Good Advertising:
All marketing communications should be legal, decent, honest and truthful.

All marketing communications should be prepared with a sense of responsibility both to the consumer and to society.

All marketing communications should conform to the principles of fair competition as generally accepted in business.

The ASAI is reviewing the Code of Standards for Advertising, Promotional and Direct Marketing and we would like your help.

Click here to submit your views on the Code.