The Advertising Standards Authority for Ireland
The Essence of Good Advertising:
All marketing communications should be legal, decent, honest and truthful.
All marketing communications should be prepared with a sense of responsibility both to the consumer and to society.
All marketing communications should conform to the principles of fair competition as generally accepted in business.
Digital Remit Extension of the ASAI Code:
Amendments have been made to Sections 1.3, 1.4 and 1.5 of the Code. These will come into effect on January 2nd 2013