News
ASAI Complaints Bulletin 07/4
NEWS
12th September 2007 ASAI Complaints Bulletin 07/4
Attached are adjudications of the independent Complaints Committee of the Advertising Standards Authority for Ireland on complaints in respect of 21 advertisements, 17 of which attracted complaints from consumers with the remaining four complaints being of an intra-industry nature. At their meeting, the Complaints Committee found 18 of the advertisements complained of to be in breach of the ASAI Code on various grounds relating to truthfulness, substantiation, sales promotions and principles. The advertisements complained of related to television, radio, magazine, Internet, direct mail and brochures. We would like to remind advertisers that in the case of upheld advertisements, they are required to confirm that their advertising will not reappear in that form. In addition, the ASAI Monitoring Service is monitoring compliance with the Complaints Committee’s adjudications. Media members are reminded that advertisements found in breach of the Code can not be accepted for publication.
For further information contact:
Frank Goodman Chief Executive Tel: (01) 660 8766. Fax: (01) 660 8113.
The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory body set up by the advertising industry to promote the highest standards of commercial advertising and to enforce the ASAI’s Code, full details of which are available on ASAI’s website – www.asai.ie.
Case Reports on adjudications of the independent Complaints Committee of the ASAI are released in periodic Complaints Bulletins during the year and are also posted on the ASAI website.