News
ASAI Complaints Bulletin 08/7
NEWS
18th December 2008
ASAI Complaints Bulletin 08/7
Adjudications of the independent Complaints Committee of the Advertising Standards Authority for Ireland, on complaints in respect of 21 advertisements, 16 of which attracted complaints from consumers are now attached. There were 4 Intra-Industry/Interested Party complaints and one case arose from monitoring carried out by the Secretariat of the ASAI.
At their meeting, the Complaints Committee found 18 of the advertisements complained of to be in breach of the ASAI Code on various grounds relating to truthfulness, principles, substantiation and comparisons. The advertisements complained of related to outdoor, television, radio and leaflets.
We would like to remind advertisers that in the case of upheld advertisements, they are required to confirm that their advertising will not reappear in that form. In addition, the ASAI Monitoring Service is monitoring compliance with the Complaints Committee’s adjudications.
Media members are reminded that advertisements found to be in breach of the Code can not be accepted for publication.
For further information contact:
Frank Goodman Chief Executive
Mobile: 087-2593194
Tel: (01) 660 8766. Fax: (01) 660 8113.
The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory body set up by the advertising industry, including advertisers, agencies and media companies, to promote the highest standards of commercial advertising and to enforce the ASAI’s Code, full details of which are available on ASAI’s website – www.asai.ie.
Case Reports on adjudications of the independent Complaints Committee of the ASAI are released in periodic Complaints Bulletins during the year and are also posted on the ASAI website.