News
ASAI Complaints Bulletin - 09/5
NEWS
31st August 2009
ASAI Complaints Bulletin 09/5
Adjudications of the independent Complaints Committee of the Advertising Standards Authority for Ireland, on complaints in respect of 19 advertisements, 17 of which attracted complaints from consumers are now attached. There were 2 Intra-Industry complaints.
At their meeting, the Complaints Committee found 11 of the advertisements complained of to be in breach of the ASAI Code on grounds relating to truthfulness. The advertisements complained of related to Brochures, Outdoor, Magazine, Promotions, Internet, Direct Mail and Press.
We would like to remind advertisers that in the case of upheld advertisements, they are required to confirm that their advertising will not reappear in that form. In addition, the ASAI Monitoring Service is monitoring compliance with the Complaints Committee’s adjudications.
Media members are reminded that advertisements found to be in breach of the Code can not be accepted for publication.
For further information contact:
Frank Goodman Chief Executive
Mobile: 087-2593194
Tel: (01) 660 8766. Fax: (01) 660 8113.
The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory body set up by the advertising industry, including advertisers, agencies and media companies, to promote the highest standards of commercial advertising and to enforce the ASAI’s Code, full details of which are available on ASAI’s website – www.asai.ie.
Case Reports on adjudications of the independent Complaints Committee of the ASAI are released in periodic Complaints Bulletins during the year and are also posted on the ASAI website.