ASAI Press Release regarding the ISPCC
The ASAI note that the ISPCC have today issued a Press Release in which they criticise the decision of the Authority’s independent Complaints Committee in upholding complaints concerning advertising by them in a video entitled “I Can’t Wait Until I Grow Up”.
The decision was made in accordance with the provisions of the Code in relation to gender equality. In making the decision the Committee noted that this was the second advertisement in a six month period where the apparent perpetrator of the abuse of children was a male.
The Committee decided that “in the absence of reliable statistics that the portrayal of only a male character as the apparent abuser was in breach of the provision of the Code.” The Committee very carefully stated that they “accepted that the level of violence portrayed while disturbing was realistic and that the primary message being conveyed in the advertising was the existence of this abuse.”The Committee also acknowledged the range of services provided by the ISPCC.
The ASAI has noted the questions posed by the ISPCC and the Chief Executive of the Authority, Mr. Frank Goodman, yesterday discussed the issue with a Senior Executive of the ISPCC and offered the Authority’s Copy Advice service. This service is available to all advertisers, agencies and media and is free, confidential and non-binding.
Finally the ASAI pointed out that in particular circumstances the ISPCC can apply for a review of the decision if they consider that any of the procedures involved were deficient or that the decision was made against the weight of evidence.
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