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ASAI Complaints Bulletin 12/5




6th November 2012



ASAI Complaints Bulletin 12/5


Adjudications of the independent Complaints Committee of the Advertising Standards Authority for Ireland, on complaints in respect of 13 advertisements are attached.


At their meeting, the Complaints Committee found 8 of the advertisements complained of to be in breach of the ASAI Code on grounds relating to honesty, truthfulness, safety, and health and beauty.  The advertisements complained of related to internet, radio, outdoor, television and press.


We would like to remind advertisers that the ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.


Media members are reminded that advertisements found to be in breach of the Code, cannot be accepted for publication.


The ASAI provides a free and confidential copy advice service to advertisers, agencies and media members.


For further information contact:

Frank Goodman, Chief Executive.  Mob: 087 259 3194

Orla Twomey, Assistant Chief Executive.

Tel: (01) 613 7040.


The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory body set up by the advertising industry, including advertisers, agencies and media companies, to promote the highest standards of commercial advertising and to enforce the ASAI’s Code, full details of which are available on ASAI’s website –


Case Reports on adjudications of the independent Complaints Committee of the ASAI are released in periodic Complaints Bulletins during the year and are also posted on the ASAI website.