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ASAI announces an extension of the Digital Remit of the Code

19/11/2012

News Release
 
The ASAI is extending its current digital remit to include marketing communications on advertisers’ profile pages and other non-paid-for space online, under advertisers’ control, which is currently outside of remit. 
 
The extension of remit will be effective from 2nd January 2013.  However there will be a three month grace period when the ASAI will investigate complaints but will not refer them to the independent Complaints Committee for formal adjudication
 
In announcing its remit extension it has also developed a Guidance Note for interested parties on how the extension will be applied. 
 
The ASAI has prepared a document which
a)         sets out and explains the extension of remit,
b)         states the amended sections of the Code and
c)         includes the ASAI Guidance Notes on the Digital Remit of the Code.

For further information contact:
Orla Twomey, Assistant Chief Executive.
Tel: (01) 613 7040.  Fax: (01) 613 7043.
Mob: 087 1215684
                                                                                                           
The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory body set up by the advertising industry, including advertisers, agencies and media companies, to promote the highest standards of commercial advertising and to enforce the ASAI’s Code, full details of which are available on ASAI’s website – www.asai.ie.
 
Case Reports on adjudications of the independent Complaints Committee of the ASAI are released in periodic Complaints Bulletins during the year and are also posted on the ASAI website.