ASAI Code 6th Edition

Manual of Advertising Self-Regulation
The 6th Edition of the Manual of Advertising Self-Regulation with the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland will remain in effect until 29th February 2016. From 1st March 2016, the 7th Edition will become effective and details can be found here. Please click on a section to view all rules within that section or search using search box opposite or download the Code (6th Edition).

Chapter One: Manual of Advertising Self-Regulation with the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland (6th Edition)

1. Scope and Application
2. General Rules
3. Promotional Marketing Practices
4. Distance Selling (Mail Order and Direct Response)
5. Children
6. Food and Non-Alcoholic Beverages
7. Alcoholic Drinks
8. Health and Beauty
9. Slimming
10. Financial Services and Products
11. Employment and Business Opportunities
12. Environmental Section
13. Occasional Trading

Chapter Two: Procedures and Structures

1. Advertising Self-Regulation
   • Copy Advice Service
2. Self-Regulation and the Law
3. Scope and Coverage
4. Complaints Procedure
   • How to make a complaint
   • Complaints by Competitors
   • How complaints are resolved by the ASAI
   • Cross-Border Complaints
   • Review System
   • Enforcement and Sanctions
   • Compulsory Copy Advice
5. ASAI Structure, Function and Funding
   • Funding
6. The European Dimension
   • European Advertising Standards Alliance (EASA)
   • Promoting Self-Regulation
   • Cross-Border Complaints
   • EU Legislation
   • Expertise

Apendices

• Appendix 1: Review System
• Appendix 2: Statutes, Statutory Instruments and Other Codes
• Appendix 3: Online Behavioural Advertising