• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

ASAI Code 6th Edition

Manual of Advertising Self-Regulation
The 6th Edition of the Manual of Advertising Self-Regulation with the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland will remain in effect until 29th February 2016. From 1st March 2016, the 7th Edition will become effective and details can be found here. Please click on a section to view all rules within that section or search using search box opposite or download the Code (6th Edition).

Chapter One: Manual of Advertising Self-Regulation with the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland (6th Edition)

  1. Scope and Application
  2. General Rules
  3. Promotional Marketing Practices
  4. Distance Selling (Mail Order and Direct Response)
  5. Children
  6. Food and Non-Alcoholic Beverages
  7. Alcoholic Drinks
  8. Health and Beauty
  9. Slimming
  10. Financial Services and Products
  11. Employment and Business Opportunities
  12. Environmental Section
  13. Occasional Trading

 

Chapter Two: Procedures and Structures

  1. Advertising Self-Regulation
    • Copy Advice Service
  2. Self-Regulation and the Law
  3. Scope and Coverage
  4. Complaints Procedure
    • How to make a complaint
    • Complaints by Competitors
    • How complaints are resolved by the ASAI
    • Cross-Border Complaints
    • Review System
    • Enforcement and Sanctions
    • Compulsory Copy Advice
  5. ASAI Structure, Function and Funding
    • Funding
  6. The European Dimension
    • European Advertising Standards Alliance (EASA)
    • Promoting Self-Regulation
    • Cross-Border Complaints
    • EU Legislation
    • Expertise

 

Apendices

  • Appendix 1: Review System
  • Appendix 2: Statutes, Statutory Instruments and Other Codes
  • Appendix 3: Online Behavioural Advertising

Chapter One:

Manual of Advertising Self-Regulation with the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland (6th Edition)
  • Scope and Application
  • General Rules
  • Promotional Marketing Practices
  • Distance Selling (Mail Order and Direct Response)
  • Children
  • Food and Non-Alcoholic Beverages
  • Alcoholic Drinks
  • Health and Beauty
  • Slimming
  • Financial Services and Products
  • Employment and Business Opportunities
  • Environmental Section
  • Occasional Trading

Chapter Two: Procedures and Structures

  • Advertising Self-Regulation
  • Self-Regulation and the Law
  • Scope & Coverage
  • Complaints Procedure
  • ASAI Structure, Function and Funding
  • The European Dimension

Apendices

  • Appendix I Review System
  • Appendix 2 Statutes, Statutory Instruments and Other Codes
  • Appendix 3: Online Behavioural Advertising

©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
website by smudge design
This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

If you wish read more about our cookie policy please Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT