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ASAI Code 7th Edition

The 7th Edition of the Code of Standards for Advertising and Marketing Communications in Ireland came into effect on 1st March 2016.

  • Section 1: DEFINITIONS
  • Section 2: SCOPE AND APPLICATION
  • Section 3: GENERAL RULES
  • Section 4: MISLEADING ADVERTISING
  • Section 5: PROMOTIONAL MARKETING PRACTICES
  • Section 6: DISTANCE SELLING
  • Section 7: CHILDREN
  • Section 8: FOOD AND NON-ALCOHOLIC BEVERAGES
  • Section 9: ALCOHOLIC DRINKS
  • Section 10: GAMBLING
  • Section 11: HEALTH AND BEAUTY
  • Section 12: SLIMMING
  • Section 13: FINANCIAL SERVICES AND PRODUCTS
  • Section 14: EMPLOYMENT AND BUSINESS OPPORTUNITIES
  • Section 15: ENVIRONMENTAL CLAIMS
  • Section 16: OCCASIONAL TRADING
  • Section 17: ECIGARETTES
  • Section 18: ONLINE BEHAVIOURAL ADVERTISING

 

  • Appendix I – Complaints Procedure
  • Appendix II – Copy Advice
  • Appendix III – Monitoring
  • Appendix IV – Review System

ASAI Code

  • Section 1: DEFINITIONS
  • Section 2: SCOPE AND APPLICATION
  • Section 3: GENERAL RULES
  • Section 4: MISLEADING ADVERTISING
  • Section 5: PROMOTIONAL MARKETING PRACTICES
  • Section 6: DISTANCE SELLING
  • Section 7: CHILDREN
  • Section 8: FOOD AND NONALCOHOLIC BEVERAGES
  • Section 9: ALCOHOLIC DRINKS
  • Section 10: GAMBLING
  • Section 11: HEALTH AND BEAUTY
  • Section 12: SLIMMING
  • Section 13: FINANCIAL SERVICES AND PRODUCTS
  • Section 14: EMPLOYMENT AND BUSINESS OPPORTUNITIES
  • Section 15: ENVIRONMENTAL CLAIMS
  • Section 16: OCCASIONAL TRADING
  • Section 17: ECIGARETTES
  • Section 18: ONLINE BEHAVIOURAL ADVERTISING
  • Appendix I
  • Appendix II
  • Appendix III
  • Appendix IV

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