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Appendix II

Copy Advice

1. Advertisers, agencies, media and promoters can obtain copy advice from the ASAI on whether a proposed marketing communication or sales promotion conforms to the Code. Copy advice is communicated confidentially, is non-binding and is given free of charge. It is not definitive advice as to whether a proposed marketing communication or sales promotion would, if later complained about, lead to a finding by the Complaints Committee that it did or did not conform to the Code. Rather, it is an authoritative opinion, given by the Executive, which does not bind the ASAI.

2. The ASAI will be in no way liable for any consequences that flow from a decision to heed or ignore Copy Advice.

3. There may be occasions when an advertiser, a media owner or agency is concerned that a proposed marketing communication, which is not subject to the Code, may cause offence. On request, the ASAI will give informal advice in such cases.

4. Copy Advice is not provided to unrelated third parties.

ASAI Code

  • Section 1: DEFINITIONS
  • Section 2: SCOPE AND APPLICATION
  • Section 3: GENERAL RULES
  • Section 4: MISLEADING ADVERTISING
  • Section 5: PROMOTIONAL MARKETING PRACTICES
  • Section 6: DISTANCE SELLING
  • Section 7: CHILDREN
  • Section 8: FOOD AND NONALCOHOLIC BEVERAGES
  • Section 9: ALCOHOLIC DRINKS
  • Section 10: GAMBLING
  • Section 11: HEALTH AND BEAUTY
  • Section 12: SLIMMING
  • Section 13: FINANCIAL SERVICES AND PRODUCTS
  • Section 14: EMPLOYMENT AND BUSINESS OPPORTUNITIES
  • Section 15: ENVIRONMENTAL CLAIMS
  • Section 16: OCCASIONAL TRADING
  • Section 17: ECIGARETTES
  • Section 18: ONLINE BEHAVIOURAL ADVERTISING
  • Appendix I
  • Appendix II
  • Appendix III
  • Appendix IV

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