1. Advertisers, agencies, media and promoters can obtain copy advice from the ASAI on whether a proposed marketing communication or sales promotion conforms to the Code. Copy advice is communicated confidentially, is non-binding and is given free of charge. It is not definitive advice as to whether a proposed marketing communication or sales promotion would, if later complained about, lead to a finding by the Complaints Committee that it did or did not conform to the Code. Rather, it is an authoritative opinion, given by the Executive, which does not bind the ASAI.
2. The ASAI will be in no way liable for any consequences that flow from a decision to heed or ignore Copy Advice.
3. There may be occasions when an advertiser, a media owner or agency is concerned that a proposed marketing communication, which is not subject to the Code, may cause offence. On request, the ASAI will give informal advice in such cases.
4. Copy Advice is not provided to unrelated third parties.