• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Section 14: EMPLOYMENT AND BUSINESS OPPORTUNITIES

14.1


Advertisers and media should distinguish clearly between offers of employment, business opportunities and training courses.

Employment

14.2


Employment marketing communications should correspond to genuine vacancies and should not require interested respondents to send money for further details. Terms and conditions should not be misrepresented and any earnings forecast should be realistic. If income is earned from a basic salary and commission, or commission only, this should be made clear.

14.3


Vacancies should be accurately described with sufficient detail to ensure that respondents are aware of the scope and duties likely to be involved, and whether the position is for temporary or permanent work.

14.4


Employment agencies and employment businesses should make clear in their marketing communications their full names and contact details.

Business Opportunities

14.5


Marketing communications for business opportunities should not mislead participants as to:
(a) the nature of the work involved
(b) the amount of support available
(c) the extent of any financial investment required
(d) the potential earnings.
Where a marketing communication does not contain the name and address of the advertiser, it is the responsibility of media to be satisfied as to the advertiser’s identity and bona fides.

Homework Schemes

14.6


Marketing communications for homework schemes in which respondents make articles, perform services or offer facilities at, or from, home should contain a clear description of the work and should make clear whether the homeworker will be an employee or will be self-employed. Any forecast of earnings should be based on the experience of current homeworkers. If it is a new scheme, no realistic forecast of earnings can be made and none
should be given in the marketing communication. Where a marketing communication does not contain the name and address of the advertiser, it is the responsibility of media to be satisfied as to the advertiser’s identity and bona fides.

14.7


Details of charges imposed by the advertiser for machines, components or raw materials should be available to respondents before they are committed to any scheme.

14.8


If the advertiser intends to buy back the goods produced by the homeworker, all relevant information should be supplied before any binding obligation or investment is made by the respondent. Homeworkers should be fully informed in advance as to the existence and content of any limitations that might affect their decision to accept the advertiser’s offer before being committed to participate.

14.9


Advertisers should not exaggerate the support available to homeworkers.

Training Courses

14.10


Marketing communications for training and instruction courses should make no promise of employment unless a job is guaranteed. The duration of the course and the level of attainment needed to embark on it should be made clear.
Directories

14.11


Marketing communications for directories giving details of employment or business opportunities should indicate plainly the nature of what is being offered.

ASAI Code

  • Section 1: DEFINITIONS
  • Section 2: SCOPE AND APPLICATION
  • Section 3: GENERAL RULES
  • Section 4: MISLEADING ADVERTISING
  • Section 5: PROMOTIONAL MARKETING PRACTICES
  • Section 6: DISTANCE SELLING
  • Section 7: CHILDREN
  • Section 8: FOOD AND NONALCOHOLIC BEVERAGES
  • Section 9: ALCOHOLIC DRINKS
  • Section 10: GAMBLING
  • Section 11: HEALTH AND BEAUTY
  • Section 12: SLIMMING
  • Section 13: FINANCIAL SERVICES AND PRODUCTS
  • Section 14: EMPLOYMENT AND BUSINESS OPPORTUNITIES
  • Section 15: ENVIRONMENTAL CLAIMS
  • Section 16: OCCASIONAL TRADING
  • Section 17: ECIGARETTES
  • Section 18: ONLINE BEHAVIOURAL ADVERTISING
  • Appendix I
  • Appendix II
  • Appendix III
  • Appendix IV

©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
website by smudge design
This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

If you wish read more about our cookie policy please Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT