Annual Report 2022
April 19, 2023
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The Advertising Standards Authority for Ireland unveils a new strategic focus to proactively ensure strong regulation in all marketing communications Annual Report 2022 The ASAI’s new strategic focus developed last year aims to strengthen the ASAI’s role as a self and co-regulatory
Continue Reading →Artificial Intelligence tools to be implemented by Advertising Standards Authority for Ireland to proactively identify social media posts by influencers and breaches of the advertising code
March 01, 2023
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Move announced as new research by ASAI shows inauthenticity, photoshopping and too many paid ads are most ‘annoying’ influencer traits Only one in 10 people have trust in what influencers post on social media Over half of Irish consumers (56%) trust brand advertisements more than
Continue Reading →ASAI Complaints Bulletin – Release No.4 2022
October 13, 2022
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12 advertisements across social media, email, online and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Availability, Substantiation and Food and Non-Alcoholic Beverages 12 October 2022 – The Advertis
Continue Reading →Advertising Standards Authority for Ireland appoints Miriam Hughes as Chair of the organisation’s Board
September 23, 2022
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September 2022 The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Miriam Hughes as the new Chair of the organisation’s Board. Miri
Continue Reading →ASAI Complaints Bulletin – Release No. 3 2022
July 27, 2022
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14 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Substantiation, Health and Beauty, Gambling, Alcoholic Drinks and Food and Non-Alcoholic Beverages.
Continue Reading →ASAI Complaints Bulletin – Release No. 2 2022
July 05, 2022
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18 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including General, Principles, Misleading, Substantiation, Promotional Marketing Practices, Environmental Claims and Health and Beaut
Continue Reading →1,450 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2021
April 27, 2022
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2021 ASAI Annual Report shows significant majority (73%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 27 April 2022 A total of 1,450 written complaints concerning 959 advertisements were received by the Advertising Standards
Continue Reading →ASAI Complaints Bulletin – Release No. 1 2022
February 18, 2022
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12 advertisements across radio, television, online, email and outdoor were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading / Substantiation, Recognisability and Pricing, Health and Beauty and Financial Services 18th February 2022 –
Continue Reading →ASAI Complaints Bulletin – Release No. 5 2021
October 12, 2021
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4 advertisements were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading / Substantiation, Recognisability and Pricing. 12th October 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has
Continue Reading →ASAI Complaints Bulletin – Release No. 4 2021
August 19, 2021
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16 advertisements found to be in breach of the ASAI Code on grounds related to a range of issues including Principles / Misleading, Promotional Marketing Practices, Substantiation / Health & Beauty, Recognisability and Nutrition and Health Claims 19th August 2021 – The Advertisi
Continue Reading →New rules relating to advertising of High Fat, Salt and Sugar (HFSS) food and beverage products unveiled by the Advertising Standards Authority for Ireland
June 30, 2021
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No medium can be used to advertise HFSS products if more than 50% of its audience is under 15 years of age and restrictions apply to the percentage of HFSS marketing communications that can be carried by each media format New rules also apply to sponsorship activities and use of lic
Continue Reading →The Advertising Standards Authority for Ireland make a number of appointments to their Board and Complaints Committee
May 26, 2021
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The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, is delighted to announce the appointment of two new members to their Board: Constance Balsamo, Head
Continue Reading →The Advertising Standards Authority for Ireland appoints Brian O’Gorman as new chairperson of Complaints Committee
May 11, 2021
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11th May 2021 The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Brian O’Gorman as the incoming Chairperson of its Complaints Committee.
Continue Reading →ASAI Complaints Bulletin – Release No. 3 2021
May 06, 2021
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28 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading/ Substantiation / Environmental Claims, Decency and Propriety, Misleading / Substantiation / Health & Beauty 6th May 2021 – The Advertising Standards Authority for Ireland’s (ASAI) indepen
Continue Reading →1,648 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2020 and 63 advertisements found to be in breach of ASAI Code
April 28, 2021
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2020 ASAI Annual Report shows significant majority (68%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 28 April 2021 A total of 1,648 written complaints concerning 1,072 advertisements were received by the Advertising Standar
Continue Reading →ASAI Complaints Bulletin – Release No. 2 2021
March 02, 2021
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 6 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Food and Non-Alcoholic Beverages, Misleading /Promotions 2nd March 2021 – The Advertising Standar
Continue Reading →Over half (51%) of people in Ireland say they are concerned by a lack of transparency in influencer marketing according to research conducted by the Advertising Standards Authority for Ireland
February 23, 2021
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Over half (51%) of people in Ireland say they are concerned by a lack of transparency in influencer marketing according to research conducted by the Advertising Standards Authority for Ireland Nearly 3 in 4 (73%) are familiar with the practice of influencer marketing 59%
Continue Reading →ASAI Complaints Bulletin – Release No. 1 2021
February 11, 2021
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 10 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Availability, Health & Beauty, Promotions with prizes, Misleading / Food and Non-Alcoholic Bev
Continue Reading →The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation (ICAS) as full member
February 02, 2021
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The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation (ICAS) as full member ICAS welcomes the Advertising Standards Authority for Ireland (ASAI) as a full member of the International Co
Continue Reading →80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland
December 10, 2020
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80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland 59% said content that appears false and not authentic annoys them Only 7% have trust in what influencers
Continue Reading →ASAI Complaints Bulletin – Release No. 6 2020
November 12, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 8 advertisements found to be in breach of the ASAI Code on grounds relating to Recognisability, Misleading/Substantiation, Availability, and Principles/ /Prices 17th November 2020 – The Adv
Continue Reading →The Advertising Standards Authority for Ireland welcomes Google to the EASA Network – the first digital pure play company member of the Alliance
October 15, 2020
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15th October 2020 – The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, welcomes Google, as the first corporate member of the European Advertising
Continue Reading →ASAI Complaints Bulletin – Release No. 5 2020
September 30, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 5 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading/Recognisability, Substantiation, Promotional Marketing Practices and Food and Non-Alcoholic Beverages, Infant and
Continue Reading →ASAI Update on the Tampax and Tea advertisement
August 18, 2020
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In relation to the Tampax and Tea advertisement, the advertiser, Procter & Gamble, has informed us that they have chosen not to seek a review of the decision made by the Complaints Committee, the body responsible for complaint adjudication and which acts independently of the ASAI
Continue Reading →ASAI Complaints Bulletin – Release No. 4 2020
July 23, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 5 advertisements found to be in breach of the ASAI Code on grounds relating to Principals/Decency & Propriety, Misleading/Substantiation/Presentation and Alcohol 29th July 2020 – The Advertising St
Continue Reading →ASAI Complaints Bulletin – Release No. 3 2020
June 22, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 8 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Recognisability, Principals, Substantiation/Health 22 June 2020 – The Advertising Standards Author
Continue Reading →ASAI Complaints Bulletin – Release No. 2 2020
May 26, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 9 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Recognisability and Alcohol 28th May 2020 – The Advertising Standards Authority for Ireland’s (ASA
Continue Reading →2019 ASAI Annual Report shows significant majority (65%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’
April 29, 2020
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1,858 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2019 and 105 advertisements found to be in breach of ASAI Code 2019 ASAI Annual Report (here) shows significant majority (65%) of complaints were made on the basis that an advertisement was percei
Continue Reading →The Advertising Standards Authority for Ireland issues reminder to advertisers not to make unsubstantiated or misleading claims about Covid-19
April 07, 2020
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7th April 2020 The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, is reminding advertisers that any claims being made for products and services referring to C
Continue Reading →ASAI Complaints Bulletin – Release No. 1 2020
February 24, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 12 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Responsibility, Safety, Promotions/Alcohol 25th February 2020 – The Advertising Standards Authori
Continue Reading →ASAI Complaints Bulletin – Release No. 6 2019
December 16, 2019
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 21 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health and Beauty, Principles, Decency & Propriety 16th December 2019 – The Advertising Stand
Continue Reading →ASAI Complaints Bulletin – Release No. 5 2019
November 20, 2019
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 19 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Nutrition and Food Claims, Principles, Decency and Propriety 26th November 2019 – The Advertis
Continue Reading →ASAI Complaints Bulletin – Release No. 4 2019
August 26, 2019
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 25 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health & Beauty, Comparisons and Recognisability 5th September 2019 – The Advertising Stand
Continue Reading →Advertising Standards Authority for Ireland (ASAI) issues new guidelines relating to the advertising of mobile phone and broadband services
August 20, 2019
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New guidelines, which come into force on 1st September 2019, are welcomed by Sean Canny TD, Minister for State for Community Development, Natural Resource and Digital Development. The ASAI to complete the Guideline process with a review of the term ‘unlimited’ 20th August 2019 &
Continue Reading →ASAI Complaints Bulletin – Release No. 3 2019
June 24, 2019
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 14 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health & Beauty, Nutrition and Children 25th June 2019 – The Advertising Standards Authority
Continue Reading →Advertising Standards Authority for Ireland (ASAI) issues new guidelines relating to the advertising of non-alcohol product variants
June 07, 2019
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Advertising Standards Authority for Ireland (ASAI) issues new guidelines relating to the advertising of non-alcohol product variants New guidelines are effective immediately Onus is on brands and advertisers to ensure all non-alcohol product advertising and promotion complies with t
Continue Reading →2018 Annual Report shows significant majority (63%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’
April 30, 2019
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1,682 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2018 and 72 advertisements found to be in breach of ASAI Code 2018 Annual Report (here) shows significant majority (63%) of complaints were made on the basis that an advertisement was perceived to b
Continue Reading →ASAI Complaints Bulletin – Release No. 2 2019
April 25, 2019
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 11 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health & Beauty, Safety and Children 25th April 2019 – The Advertising Standards Authori
Continue Reading →ASAI Complaints Bulletin – Release No. 1 2019
February 28, 2019
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin Five advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Promotion, Children and Gambling 28th February 2019 – The Advertising Standards Authority for I
Continue Reading →ASAI Complaints Bulletin – Release No. 5 2018
December 17, 2018
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 15 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Promotion and Recognisability 17th December 2018 – The Advertising Standards Authority for Irelan
Continue Reading →ASAI Complaints Bulletin – Release No. 4 2018
October 30, 2018
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 18 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Promotion and Recognisability 30 October 2018 – The Advertising Standards Authority for Ireland’s
Continue Reading →ASAI Complaints Bulletin – Release No. 3 2018
August 30, 2018
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 15 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Promotion and Recognisability 30 August 2018 – The Advertising Standards Authority for Irela
Continue Reading →ASAI Complaints Bulletin – Release No. 2 2018
June 25, 2018
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 13 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Brand Ambassadors, Comparison and Principles 26 June 2018 – The Advertising Standards Author
Continue Reading →ASAI Complaints Bulletin – Release No. 1 2018
March 06, 2018
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 7 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising and Principles 6 March 2018 – The Advertising Standards Authority for Ireland’s (ASAI) ind
Continue Reading →ASAI Complaints Bulletin – Release No. 5 2017
December 18, 2017
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 18 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Prices and Alcohol 18th December 2017 – The Advertising Standards Authority for
Continue Reading →ASAI Complaints Bulletin – Release No. 4 2017
September 20, 2017
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 17 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Taste and Decency, Safety and Promotions 21 September 2017 – The Advertising
Continue Reading →Advertising Standards Authority for Ireland issues reminder that primary responsibility for the recognisability of paid for marketing communication rests with brands and advertisers
June 12, 2017
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Advertising Standards Authority for Ireland issues reminder that primary responsibility for the recognisability of paid for marketing communication rests with brands and advertisers Onus is on brands and advertisers to ensure sponsored bloggers or influencers uphold the ASAI code, b
Continue Reading →2016 Annual Report shows significant majority (67%) of complaints were made under the misleading provisions of the ASAI Code
April 26, 2017
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Download this press release as a Microsoft Word file 1,329 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2016 and 102 advertisements found to be in breach of ASAI Code 2016 Annual Report shows significant majority (67%) of complaints were made under
Continue Reading →ASAI Complaints Bulletin – Release No.1 2017
February 21, 2017
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 16 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Decency and Propriety, Legality and Fear & Distress 21 February 2017 – The A
Continue Reading →Advertising Standards Authority for Ireland calls on bloggers and influencers to fully declare marketing communications
January 24, 2017
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Advertising Standards Authority for Ireland calls on bloggers and influencers to fully declare marketing communications Specific guidance now offered encouraging bloggers and online influencers to declare their marketing communications Organisation now engaged in monitoring of social
Continue Reading →ASAI Complaints Bulletin – Release No. 7 2016
December 15, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 25 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Decent and Propriety, Health and Beauty and Alcohol Advertising 14 December 2016 – The Adver
Continue Reading →Complaints Bulletin 16/5
September 27, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 16 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising and Alcohol Advertising 28 Sept 2016 – The Advertising Standards Authority for Ireland’s
Continue Reading →ASAI’s 2015 Annual report shows that 62% of advertisements in breach of ASAI Code related to misleading advertising claims
April 27, 2016
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1,221 complaints were made to The Advertising Standards Authority for Ireland (ASAI) in 2015 and 72 advertisements were found to be in breach of ASAI Code ASAI’s 2015 Annual report shows that 62% of advertisements in breach of ASAI Code related to misleading advertising claims April
Continue Reading →Information Session on Food and Non-Alcoholic Beverages Advertising Section of the ASAI Code
January 13, 2016
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The ASAI will host an information session for industry on 28th January 2016 at 8.30am. The session will provide attendees with an understanding of the requirements of Sections 8.20 and 8.22 of the Code. If you would like to attend the session, please register your interest by emailin
Continue Reading →Code of Standards for Advertising and Marketing Communications in Ireland 7th Edition – Changes to 6th Edition
September 18, 2015
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ASAI has launched it’s new Code the Code of Standards for Advertising and Marketing Communications in Ireland – 7th Edition. This Code will be implemented on the 1st of March 2016. For an outline of the changes from the 6th Edition, The Code of Standards for Advertising,
Continue Reading →New Code of Standards for Advertising and Marketing Communications unveiled by the Advertising Standards Authority for Ireland (ASAI)
September 17, 2015
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– 7th edition of the ASAI Code features new sections on E-Cigarettes and Gambling as well as completely updated sections on Food (including rules for ads addressed to children), Health & Beauty and Environmental claims. 17 September 2015. The Advertising Standards Authority
Continue Reading →ASAI Strategy Statement 2015
August 27, 2015
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On 26th August 2015, the Board of the ASAI approved a new Strategy Statement. A copy of the statement is available by clicking on the link below: Strategy Statement of the ASAI, 2015 – click here
Continue Reading →Notification – ASAI Chief Executive
June 25, 2015
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The Chief Executive of the Advertising Standards Authority for Ireland (ASAI), Frank Goodman, has announced that he will be stepping down in December 2015. The Board of the Authority has begun a recruitment process in order to appoint Mr Goodman’s successor. A copy of the recr
Continue Reading →2014 Annual Report
April 29, 2015
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PRESS RELEASE – ASAI Annual Report 2014 At the 34th Annual General Meeting of the Advertising Standards Authority for Ireland (ASAI) held today, Mr. Sean O’Meara, Chairman, in his statement in the Annual Report presented at the meeting, referred to the mix of tasks being underta
Continue Reading →2013 Annual Report
April 16, 2014
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PRESS RELEASE ASAI Annual Report 2013 At the 33rd Annual General Meeting of the Advertising Standards Authority for Ireland (ASAI) held today, Mr. Sean O’Meara, Chairman, in his statement in the Annual Report presented at the meeting, referred to the protection that the regulatory
Continue Reading →ASAI Announces New Chairman
June 28, 2013
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28th June 2013 The Advertising Standards Authority for Ireland (ASAI) today announced that the Board of the Authority has appointed Mr. Sean O’Meara, as its new Chairman, with effect from 1st July. Mr. O’Meara replaces Mr. Ed. McCumiskey, who will relinquish the position of Chairman
Continue Reading →Complaints Bulletins
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