The Advertising Standards Authority for Ireland unveils a new strategic focus to proactively ensure strong regulation in all marketing communications Annual Report 2022 The ASAI’s new strategic focus developed last year aims to strengthen the ASAI’s role as a self and co-regulatory
Move announced as new research by ASAI shows inauthenticity, photoshopping and too many paid ads are most ‘annoying’ influencer traits Only one in 10 people have trust in what influencers post on social media Over half of Irish consumers (56%) trust brand advertisements more than
12 advertisements across social media, email, online and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Availability, Substantiation and Food and Non-Alcoholic Beverages 12 October 2022 – The Advertis
September 2022 The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Miriam Hughes as the new Chair of the organisation’s Board. Miri
14 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Substantiation, Health and Beauty, Gambling, Alcoholic Drinks and Food and Non-Alcoholic Beverages.
18 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including General, Principles, Misleading, Substantiation, Promotional Marketing Practices, Environmental Claims and Health and Beaut
2021 ASAI Annual Report shows significant majority (73%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 27 April 2022 A total of 1,450 written complaints concerning 959 advertisements were received by the Advertising Standards
12 advertisements across radio, television, online, email and outdoor were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading / Substantiation, Recognisability and Pricing, Health and Beauty and Financial Services 18th February 2022 –
4 advertisements were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading / Substantiation, Recognisability and Pricing. 12th October 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has
16 advertisements found to be in breach of the ASAI Code on grounds related to a range of issues including Principles / Misleading, Promotional Marketing Practices, Substantiation / Health & Beauty, Recognisability and Nutrition and Health Claims 19th August 2021 – The Advertisi
No medium can be used to advertise HFSS products if more than 50% of its audience is under 15 years of age and restrictions apply to the percentage of HFSS marketing communications that can be carried by each media format New rules also apply to sponsorship activities and use of lic
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, is delighted to announce the appointment of two new members to their Board: Constance Balsamo, Head
11th May 2021 The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Brian O’Gorman as the incoming Chairperson of its Complaints Committee.
28 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading/ Substantiation / Environmental Claims, Decency and Propriety, Misleading / Substantiation / Health & Beauty 6th May 2021 – The Advertising Standards Authority for Ireland’s (ASAI) indepen
2020 ASAI Annual Report shows significant majority (68%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 28 April 2021 A total of 1,648 written complaints concerning 1,072 advertisements were received by the Advertising Standar
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 6 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Food and Non-Alcoholic Beverages, Misleading /Promotions 2nd March 2021 – The Advertising Standar
Over half (51%) of people in Ireland say they are concerned by a lack of transparency in influencer marketing according to research conducted by the Advertising Standards Authority for Ireland Nearly 3 in 4 (73%) are familiar with the practice of influencer marketing 59%
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 10 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Availability, Health & Beauty, Promotions with prizes, Misleading / Food and Non-Alcoholic Bev
The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation (ICAS) as full member ICAS welcomes the Advertising Standards Authority for Ireland (ASAI) as a full member of the International Co
80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland 59% said content that appears false and not authentic annoys them Only 7% have trust in what influencers
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 8 advertisements found to be in breach of the ASAI Code on grounds relating to Recognisability, Misleading/Substantiation, Availability, and Principles/ /Prices 17th November 2020 – The Adv
15th October 2020 – The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, welcomes Google, as the first corporate member of the European Advertising
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 5 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading/Recognisability, Substantiation, Promotional Marketing Practices and Food and Non-Alcoholic Beverages, Infant and
In relation to the Tampax and Tea advertisement, the advertiser, Procter & Gamble, has informed us that they have chosen not to seek a review of the decision made by the Complaints Committee, the body responsible for complaint adjudication and which acts independently of the ASAI
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 5 advertisements found to be in breach of the ASAI Code on grounds relating to Principals/Decency & Propriety, Misleading/Substantiation/Presentation and Alcohol 29th July 2020 – The Advertising St
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 8 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Recognisability, Principals, Substantiation/Health 22 June 2020 – The Advertising Standards Author
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 9 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Recognisability and Alcohol 28th May 2020 – The Advertising Standards Authority for Ireland’s (ASA
1,858 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2019 and 105 advertisements found to be in breach of ASAI Code 2019 ASAI Annual Report (here) shows significant majority (65%) of complaints were made on the basis that an advertisement was percei
7th April 2020 The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, is reminding advertisers that any claims being made for products and services referring to C
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 12 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Responsibility, Safety, Promotions/Alcohol 25th February 2020 – The Advertising Standards Authori
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 21 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health and Beauty, Principles, Decency & Propriety 16th December 2019 – The Advertising Stand
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 19 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Nutrition and Food Claims, Principles, Decency and Propriety 26th November 2019 – The Advertis
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 25 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health & Beauty, Comparisons and Recognisability 5th September 2019 – The Advertising Stand
New guidelines, which come into force on 1st September 2019, are welcomed by Sean Canny TD, Minister for State for Community Development, Natural Resource and Digital Development. The ASAI to complete the Guideline process with a review of the term ‘unlimited’ 20th August 2019 &
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 14 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health & Beauty, Nutrition and Children 25th June 2019 – The Advertising Standards Authority
Advertising Standards Authority for Ireland (ASAI) issues new guidelines relating to the advertising of non-alcohol product variants New guidelines are effective immediately Onus is on brands and advertisers to ensure all non-alcohol product advertising and promotion complies with t
1,682 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2018 and 72 advertisements found to be in breach of ASAI Code 2018 Annual Report (here) shows significant majority (63%) of complaints were made on the basis that an advertisement was perceived to b
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 11 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health & Beauty, Safety and Children 25th April 2019 – The Advertising Standards Authori
Advertising Standards Authority for Ireland releases latest Complaints Bulletin Five advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Promotion, Children and Gambling 28th February 2019 – The Advertising Standards Authority for I
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 15 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Promotion and Recognisability 17th December 2018 – The Advertising Standards Authority for Irelan
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 18 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Promotion and Recognisability 30 October 2018 – The Advertising Standards Authority for Ireland’s
Advertising Standards Authority for Ireland release latest Complaints Bulletin 15 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Promotion and Recognisability 30 August 2018 – The Advertising Standards Authority for Irela
Advertising Standards Authority for Ireland release latest Complaints Bulletin 13 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Brand Ambassadors, Comparison and Principles 26 June 2018 – The Advertising Standards Author
Advertising Standards Authority for Ireland release latest Complaints Bulletin 7 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising and Principles 6 March 2018 – The Advertising Standards Authority for Ireland’s (ASAI) ind
Advertising Standards Authority for Ireland release latest Complaints Bulletin 18 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Prices and Alcohol 18th December 2017 – The Advertising Standards Authority for
Advertising Standards Authority for Ireland release latest Complaints Bulletin 17 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Taste and Decency, Safety and Promotions 21 September 2017 – The Advertising
Advertising Standards Authority for Ireland issues reminder that primary responsibility for the recognisability of paid for marketing communication rests with brands and advertisers Onus is on brands and advertisers to ensure sponsored bloggers or influencers uphold the ASAI code, b
Download this press release as a Microsoft Word file 1,329 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2016 and 102 advertisements found to be in breach of ASAI Code 2016 Annual Report shows significant majority (67%) of complaints were made under
Advertising Standards Authority for Ireland release latest Complaints Bulletin 16 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Decency and Propriety, Legality and Fear & Distress 21 February 2017 – The A
Advertising Standards Authority for Ireland calls on bloggers and influencers to fully declare marketing communications Specific guidance now offered encouraging bloggers and online influencers to declare their marketing communications Organisation now engaged in monitoring of social
Advertising Standards Authority for Ireland release latest Complaints Bulletin 25 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Decent and Propriety, Health and Beauty and Alcohol Advertising 14 December 2016 – The Adver
Advertising Standards Authority for Ireland release latest Complaints Bulletin 16 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising and Alcohol Advertising 28 Sept 2016 – The Advertising Standards Authority for Ireland’s
1,221 complaints were made to The Advertising Standards Authority for Ireland (ASAI) in 2015 and 72 advertisements were found to be in breach of ASAI Code ASAI’s 2015 Annual report shows that 62% of advertisements in breach of ASAI Code related to misleading advertising claims April
The ASAI will host an information session for industry on 28th January 2016 at 8.30am. The session will provide attendees with an understanding of the requirements of Sections 8.20 and 8.22 of the Code. If you would like to attend the session, please register your interest by emailin
ASAI has launched it’s new Code the Code of Standards for Advertising and Marketing Communications in Ireland – 7th Edition. This Code will be implemented on the 1st of March 2016. For an outline of the changes from the 6th Edition, The Code of Standards for Advertising,
– 7th edition of the ASAI Code features new sections on E-Cigarettes and Gambling as well as completely updated sections on Food (including rules for ads addressed to children), Health & Beauty and Environmental claims. 17 September 2015. The Advertising Standards Authority
On 26th August 2015, the Board of the ASAI approved a new Strategy Statement. A copy of the statement is available by clicking on the link below: Strategy Statement of the ASAI, 2015 – click here
The Chief Executive of the Advertising Standards Authority for Ireland (ASAI), Frank Goodman, has announced that he will be stepping down in December 2015. The Board of the Authority has begun a recruitment process in order to appoint Mr Goodman’s successor. A copy of the recr
PRESS RELEASE – ASAI Annual Report 2014 At the 34th Annual General Meeting of the Advertising Standards Authority for Ireland (ASAI) held today, Mr. Sean O’Meara, Chairman, in his statement in the Annual Report presented at the meeting, referred to the mix of tasks being underta
PRESS RELEASE ASAI Annual Report 2013 At the 33rd Annual General Meeting of the Advertising Standards Authority for Ireland (ASAI) held today, Mr. Sean O’Meara, Chairman, in his statement in the Annual Report presented at the meeting, referred to the protection that the regulatory
28th June 2013 The Advertising Standards Authority for Ireland (ASAI) today announced that the Board of the Authority has appointed Mr. Sean O’Meara, as its new Chairman, with effect from 1st July. Mr. O’Meara replaces Mr. Ed. McCumiskey, who will relinquish the position of Chairman
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