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ASAI Complaints Bulletin – Release Number 4 2022

October 13, 2022
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12 advertisements across social media, email, online and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Availability, Substantiation and Food and Non-Alcoholic Beverages   12 October 2022 – The Advertis
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Advertising Standards Authority for Ireland appoints Miriam Hughes as Chair of the organisation’s Board

September 23, 2022
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September 2022   The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Miriam Hughes as the new Chair of the organisation’s Board.   Miri
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ASAI Complaints Bulletin – Release No. 3 2022

July 27, 2022
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14 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Substantiation, Health and Beauty, Gambling, Alcoholic Drinks and Food and Non-Alcoholic Beverages.
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ASAI Complaints Bulletin – Release No. 2 2022

July 05, 2022
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18 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including General, Principles, Misleading, Substantiation, Promotional Marketing Practices, Environmental Claims and Health and Beaut
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1,450 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2021

April 27, 2022
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2021 ASAI Annual Report shows significant majority (73%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’   27 April 2022   A total of 1,450 written complaints concerning 959 advertisements were received by the Advertising Standards
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ASAI Complaints Bulletin – Release No. 1 2022

February 18, 2022
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12 advertisements across radio, television, online, email and outdoor were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading / Substantiation, Recognisability and Pricing, Health and Beauty and Financial Services   18th February 2022 –
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ASAI Complaints Bulletin – Release No. 5 2021

October 12, 2021
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4 advertisements were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading / Substantiation, Recognisability and Pricing.   12th October 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has
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ASAI Complaints Bulletin – Release No. 4 2021

August 19, 2021
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16 advertisements found to be in breach of the ASAI Code on grounds related to a range of issues including Principles / Misleading, Promotional Marketing Practices, Substantiation / Health & Beauty, Recognisability and Nutrition and Health Claims   19th August 2021 – The Advertisi
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New rules relating to advertising of High Fat, Salt and Sugar (HFSS) food and beverage products unveiled by the Advertising Standards Authority for Ireland

June 30, 2021
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No medium can be used to advertise HFSS products if more than 50% of its audience is under 15 years of age and restrictions apply to the percentage of HFSS marketing communications that can be carried by each media format   New rules also apply to sponsorship activities and use of lic
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The Advertising Standards Authority for Ireland make a number of appointments to their Board and Complaints Committee

May 26, 2021
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The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, is delighted to announce the appointment of two new members to their Board:   Constance Balsamo, Head
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The Advertising Standards Authority for Ireland appoints Brian O’Gorman as new chairperson of Complaints Committee

May 11, 2021
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11th May 2021   The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Brian O’Gorman as the incoming Chairperson of its Complaints Committee.
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ASAI Complaints Bulletin – Release No. 3 2021

May 06, 2021
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28 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading/ Substantiation / Environmental Claims, Decency and Propriety, Misleading / Substantiation / Health & Beauty   6th May 2021 – The Advertising Standards Authority for Ireland’s (ASAI) indepen
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1,648 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2020 and 63 advertisements found to be in breach of ASAI Code

April 28, 2021
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2020 ASAI Annual Report shows significant majority (68%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’   28 April 2021   A total of 1,648 written complaints concerning 1,072 advertisements were received by the Advertising Standar
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ASAI Complaints Bulletin – Release No. 2 2021

March 02, 2021
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   6 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Food and Non-Alcoholic Beverages, Misleading /Promotions   2nd March 2021 – The Advertising Standar
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Over half (51%) of people in Ireland say they are concerned by a lack of transparency in influencer marketing according to research conducted by the Advertising Standards Authority for Ireland

February 23, 2021
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Over half (51%) of people in Ireland say they are concerned by a lack of transparency in influencer marketing according to research conducted by the Advertising Standards Authority for Ireland   Nearly 3 in 4 (73%) are familiar with the practice of influencer marketing   59%
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ASAI Complaints Bulletin – Release No. 1 2021

February 11, 2021
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   10 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Availability, Health & Beauty, Promotions with prizes, Misleading / Food and Non-Alcoholic Bev
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The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation (ICAS) as full member

February 02, 2021
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        The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation (ICAS) as full member     ICAS welcomes the Advertising Standards Authority for Ireland (ASAI) as a full member of the International Co
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80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland

December 10, 2020
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  80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland   59% said content that appears false and not authentic annoys them   Only 7% have trust in what influencers
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ASAI Complaints Bulletin – Release No. 6 2020

November 12, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   8 advertisements found to be in breach of the ASAI Code on grounds relating to Recognisability, Misleading/Substantiation, Availability, and Principles/ /Prices     17th November 2020 – The Adv
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The Advertising Standards Authority for Ireland welcomes Google to the EASA Network – the first digital pure play company member of the Alliance

October 15, 2020
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  15th October 2020 – The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, welcomes Google, as the first corporate member of the European Advertising
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ASAI Complaints Bulletin – Release No. 5 2020

September 30, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   5 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading/Recognisability, Substantiation, Promotional Marketing Practices and Food and Non-Alcoholic Beverages, Infant and
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ASAI Update on the Tampax and Tea advertisement

August 18, 2020
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In relation to the Tampax and Tea advertisement, the advertiser, Procter & Gamble, has informed us that they have chosen not to seek a review of the decision made by the Complaints Committee, the body responsible for complaint adjudication and which acts independently of the ASAI
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ASAI Complaints Bulletin – Release No. 4 2020

July 23, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   5 advertisements found to be in breach of the ASAI Code on grounds relating to Principals/Decency & Propriety, Misleading/Substantiation/Presentation and Alcohol   29th July 2020 – The Advertising St
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ASAI Complaints Bulletin – Release No. 3 2020

June 22, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   8 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Recognisability, Principals, Substantiation/Health   22 June 2020 – The Advertising Standards Author
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ASAI Complaints Bulletin – Release No. 2 2020

May 26, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   9 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Recognisability and Alcohol   28th May 2020 – The Advertising Standards Authority for Ireland’s (ASA
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2019 ASAI Annual Report shows significant majority (65%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’

April 29, 2020
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1,858 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2019 and 105 advertisements found to be in breach of ASAI Code   2019 ASAI Annual Report (here) shows significant majority (65%) of complaints were made on the basis that an advertisement was percei
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The Advertising Standards Authority for Ireland issues reminder to advertisers not to make unsubstantiated or misleading claims about Covid-19

April 07, 2020
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7th April 2020 The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, is reminding advertisers that any claims being made for products and services referring to C
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ASAI Complaints Bulletin – Release No. 1 2020

February 24, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   12 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Responsibility, Safety, Promotions/Alcohol   25th February 2020 – The Advertising Standards Authori
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ASAI Complaints Bulletin – Release No. 6 2019

December 16, 2019
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   21 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health and Beauty, Principles, Decency & Propriety   16th December 2019 – The Advertising Stand
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ASAI Complaints Bulletin – Release No. 5 2019

November 20, 2019
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   19 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Nutrition and Food Claims, Principles, Decency and Propriety      26th November 2019 – The Advertis
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ASAI Complaints Bulletin – Release No. 4 2019

August 26, 2019
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   25 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health & Beauty, Comparisons and Recognisability     5th September 2019 – The Advertising Stand
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Advertising Standards Authority for Ireland (ASAI) issues new guidelines relating to the advertising of mobile phone and broadband services

August 20, 2019
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New guidelines, which come into force on 1st September 2019, are welcomed by Sean Canny TD, Minister for State for Community Development, Natural Resource and Digital Development.   The ASAI to complete the Guideline process with a review of the term ‘unlimited’     20th August 2019 &
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ASAI Complaints Bulletin – Release No. 3 2019

June 24, 2019
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   14 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health & Beauty, Nutrition and Children   25th June 2019 – The Advertising Standards Authority
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Advertising Standards Authority for Ireland (ASAI) issues new guidelines relating to the advertising of non-alcohol product variants

June 07, 2019
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Advertising Standards Authority for Ireland (ASAI) issues new guidelines relating to the advertising of non-alcohol product variants New guidelines are effective immediately   Onus is on brands and advertisers to ensure all non-alcohol product advertising and promotion complies with t
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2018 Annual Report shows significant majority (63%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’

April 30, 2019
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1,682 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2018 and 72 advertisements found to be in breach of ASAI Code 2018 Annual Report (here) shows significant majority (63%) of complaints were made on the basis that an advertisement was perceived to b
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ASAI Complaints Bulletin – Release No. 2 2019

April 25, 2019
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   11 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health & Beauty, Safety and Children   25th April 2019 – The Advertising Standards Authori
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ASAI Complaints Bulletin – Release No. 1 2019

February 28, 2019
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   Five advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Promotion, Children and Gambling   28th February 2019 – The Advertising Standards Authority for I
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ASAI Complaints Bulletin – Release No. 5 2018

December 17, 2018
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   15 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Promotion and Recognisability   17th December 2018 – The Advertising Standards Authority for Irelan
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ASAI Complaints Bulletin – Release No. 4 2018

October 30, 2018
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin   18 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Promotion and Recognisability   30 October 2018 – The Advertising Standards Authority for Ireland’s
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ASAI Complaints Bulletin – Release No. 3 2018

August 30, 2018
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Advertising Standards Authority for Ireland release latest Complaints Bulletin   15 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Promotion and Recognisability   30 August 2018 – The Advertising Standards Authority for Irela
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ASAI Complaints Bulletin – Release No. 2 2018

June 25, 2018
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Advertising Standards Authority for Ireland release latest Complaints Bulletin   13 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Brand Ambassadors, Comparison and Principles   26 June 2018 – The Advertising Standards Author
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ASAI Complaints Bulletin – Release No. 1 2018

March 06, 2018
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Advertising Standards Authority for Ireland release latest Complaints Bulletin  7 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising and Principles   6 March 2018 – The Advertising Standards Authority for Ireland’s (ASAI) ind
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ASAI Complaints Bulletin – Release No. 5 2017

December 18, 2017
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Advertising Standards Authority for Ireland release latest Complaints Bulletin   18 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Prices and Alcohol   18th December 2017 – The Advertising Standards Authority for
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ASAI Complaints Bulletin – Release No. 4 2017

September 20, 2017
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 17 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Taste and Decency, Safety and Promotions   21 September 2017 – The Advertising
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Advertising Standards Authority for Ireland issues reminder that primary responsibility for the recognisability of paid for marketing communication rests with brands and advertisers

June 12, 2017
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Advertising Standards Authority for Ireland issues reminder that primary responsibility for the recognisability of paid for marketing communication rests with brands and advertisers   Onus is on brands and advertisers to ensure sponsored bloggers or influencers uphold the ASAI code, b
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2016 Annual Report shows significant majority (67%) of complaints were made under the misleading provisions of the ASAI Code

April 26, 2017
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Download this press release as a Microsoft Word file 1,329 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2016 and 102 advertisements found to be in breach of ASAI Code 2016 Annual Report shows significant majority (67%) of complaints were made under
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ASAI Complaints Bulletin – Release No.1 2017

February 21, 2017
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Advertising Standards Authority for Ireland release latest Complaints Bulletin   16 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Decency and Propriety, Legality and Fear & Distress   21 February 2017 – The A
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Advertising Standards Authority for Ireland calls on bloggers and influencers to fully declare marketing communications

January 24, 2017
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Advertising Standards Authority for Ireland calls on bloggers and influencers to fully declare marketing communications Specific guidance now offered encouraging bloggers and online influencers to declare their marketing communications Organisation now engaged in monitoring of social
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ASAI Complaints Bulletin – Release No. 7 2016

December 15, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin   25 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Decent and Propriety, Health and Beauty and Alcohol Advertising   14 December 2016 – The Adver
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Complaints Bulletin 16/5

September 27, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin   16 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising and Alcohol Advertising   28 Sept 2016 – The Advertising Standards Authority for Ireland’s
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ASAI’s 2015 Annual report shows that 62% of advertisements in breach of ASAI Code related to misleading advertising claims

April 27, 2016
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1,221 complaints were made to The Advertising Standards Authority for Ireland (ASAI) in 2015 and 72 advertisements were found to be in breach of ASAI Code ASAI’s 2015 Annual report shows that 62% of advertisements in breach of  ASAI Code related to misleading advertising claims April
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Information Session on Food and Non-Alcoholic Beverages Advertising Section of the ASAI Code

January 13, 2016
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The ASAI will host an information session for industry on 28th January 2016 at 8.30am.  The session will provide attendees with an understanding of the requirements of Sections 8.20 and 8.22 of the Code. If you would like to attend the session, please register your interest by emailin
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Code of Standards for Advertising and Marketing Communications in Ireland 7th Edition – Changes to 6th Edition

September 18, 2015
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ASAI has launched it’s new Code the Code of Standards for Advertising and Marketing Communications in Ireland – 7th Edition.  This Code will be implemented on the 1st of March 2016.  For an outline of the changes from the 6th Edition, The Code of Standards for Advertising,
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New Code of Standards for Advertising and Marketing Communications unveiled by the Advertising Standards Authority for Ireland (ASAI)

September 17, 2015
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– 7th edition of the ASAI Code features new sections on E-Cigarettes and Gambling as well as completely updated sections on Food (including rules for ads addressed to children), Health & Beauty and Environmental claims. 17 September 2015. The Advertising Standards Authority
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ASAI Strategy Statement 2015

August 27, 2015
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On 26th August 2015, the Board of the ASAI approved a new Strategy Statement.  A copy of the statement is available by clicking on the link below: Strategy Statement of the ASAI, 2015 – click here
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Notification – ASAI Chief Executive

June 25, 2015
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The Chief Executive of the Advertising Standards Authority for Ireland (ASAI), Frank Goodman, has announced that he will be stepping down in December 2015.  The Board of the Authority has begun a recruitment process in order to appoint Mr Goodman’s successor.  A copy of the recr
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2014 Annual Report

April 29, 2015
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PRESS RELEASE – ASAI Annual Report 2014 At the 34th Annual General Meeting of the Advertising Standards Authority for Ireland (ASAI) held today, Mr. Sean O’Meara, Chairman, in his statement in the Annual Report presented at the meeting, referred to the mix of tasks being underta
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2013 Annual Report

April 16, 2014
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PRESS RELEASE  ASAI Annual Report 2013 At the 33rd   Annual General Meeting of the Advertising Standards Authority for Ireland (ASAI) held today, Mr. Sean O’Meara, Chairman, in his statement in the Annual Report presented at the meeting, referred to the protection that the regulatory
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ASAI Announces New Chairman

June 28, 2013
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28th June 2013 The Advertising Standards Authority for Ireland (ASAI) today announced that the Board of the Authority has appointed Mr. Sean O’Meara, as its new Chairman, with effect from 1st July.  Mr. O’Meara replaces Mr. Ed. McCumiskey, who will relinquish the position of Chairman
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