Annual Report 2022
April 19, 2023
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The Advertising Standards Authority for Ireland unveils a new strategic focus to proactively ensure strong regulation in all marketing communications Annual Report 2022 The ASAI’s new strategic focus developed last year aims to strengthen the ASAI’s role as a self and co-regulatory
Continue Reading →1,450 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2021
April 27, 2022
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2021 ASAI Annual Report shows significant majority (73%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 27 April 2022 A total of 1,450 written complaints concerning 959 advertisements were received by the Advertising Standards
Continue Reading →The Advertising Standards Authority for Ireland calls for the new media commission to take account of non-statutory complaints mechanisms at pre-legislative scrutiny of the Online Safety and Media Regulation Bill
June 04, 2021
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The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, attended the Joint Committee on Tourism, Culture, Arts, Sport and Media, on Wednesday 2nd June, to discuss
Continue Reading →1,648 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2020 and 63 advertisements found to be in breach of ASAI Code
April 28, 2021
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2020 ASAI Annual Report shows significant majority (68%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 28 April 2021 A total of 1,648 written complaints concerning 1,072 advertisements were received by the Advertising Standar
Continue Reading →2019 ASAI Annual Report shows significant majority (65%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’
April 29, 2020
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1,858 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2019 and 105 advertisements found to be in breach of ASAI Code 2019 ASAI Annual Report (here) shows significant majority (65%) of complaints were made on the basis that an advertisement was percei
Continue Reading →Farm Safety Week 2019
July 12, 2019
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Farm Safety Week 2019 – Advertisers reminded of ASAI Code requirements when creating ads located in an agricultural setting Advertising Standards Authority for Ireland says onus is on advertisers to ensure all advertisements depicting an agricultural setting complies with ASAI
Continue Reading →2018 Annual Report shows significant majority (63%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’
April 30, 2019
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1,682 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2018 and 72 advertisements found to be in breach of ASAI Code 2018 Annual Report (here) shows significant majority (63%) of complaints were made on the basis that an advertisement was perceived to b
Continue Reading →2017 Annual Report shows significant majority (61%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’
April 25, 2018
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2,101 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2017 and 75 advertisements found to be in breach of ASAI Code 2017 Annual Report shows significant majority (61%) of complaints were made on the basis that an advertisement was percei
Continue Reading →Political or non-commercial advertising not within remit of the ASAI Code
February 28, 2018
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The Advertising Standards Authority for Ireland is the independent self-regulatory body set up and financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications, that is, advertising, promotional marke
Continue Reading →ASAI Complaints Bulletin – Release No. 3 2017
June 22, 2017
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The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains eight case reports on complaints recently investigated by the ASAI. Five of the eight advertisements were found to have been in b
Continue Reading →Advertising Standards Authority for Ireland (ASAI) makes four new Board appointments
May 11, 2017
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Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, Glanbia, Siobhan Lennon, CEO of Sunrise Media and Suzanne McElligott, CEO of Interactive Advertising Bureau (IAB), join the Board of the ASAI 11th May 2017 For Immediate Release The Advertising Standards Authority for Ireland (ASAI)
Continue Reading →ASAI Complaints Bulletin – Release No.2 2017
May 04, 2017
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Advertising Standards Authority for Ireland release latest Complaints Bulletin – 11 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health Claims, Substantiation, and Comparisons 4 May 2017 – The Advertising Standards Au
Continue Reading →2016 Annual Report shows significant majority (67%) of complaints were made under the misleading provisions of the ASAI Code
April 26, 2017
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Download this press release as a Microsoft Word file 1,329 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2016 and 102 advertisements found to be in breach of ASAI Code 2016 Annual Report shows significant majority (67%) of complaints were made under
Continue Reading →ASAI Complaints Bulletin – Release No. 7 2016
December 15, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 25 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Decent and Propriety, Health and Beauty and Alcohol Advertising 14 December 2016 – The Adver
Continue Reading →Advertising Standards Authority for Ireland collaborates with Food Safety Authority of Ireland to improve standards in advertising of food in Irish marketplace
November 30, 2016
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Advertising Standards Authority for Ireland collaborates with Food Safety Authority of Ireland to improve standards in advertising of food in Irish marketplace Specific guidance now offered on the use of advertising terms such as ‘Artisan’, ‘Artisanal’, ‘Farmhouse’, ‘Traditional’ an
Continue Reading →ASAI updates its Guidance Note on Alcohol Marketing Communications
November 15, 2016
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ASAI has updated it’s Guidance Note on Alcohol Marketing Communications. A copy of the Guidance Note is available by clicking here – Alcohol Guidance Note – 2016
Continue Reading →ASAI Press Release – 06/10/16
October 07, 2016
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The Advertising Standards Authority for Ireland (ASAI) Complaints Committee Chair, Prof. Bairbre Redmond, seconded by UCD as Provost of Universitas 21. See full details here – asai-release-appointment-of-bairbre-redmond-as-provost-of-u21.
Continue Reading →The Advertising Standards Authority for Ireland (ASAI) launches new advertising campaign
August 29, 2016
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The Advertising Standards Authority for Ireland (ASAI) launches new advertising campaign to remind consumers and advertisers of standards for responsible marketing communications New tongue-in-cheek ‘Multi-Immortablets’ campaign aims to highlight examples of breaches of the ASAI code
Continue Reading →ASAI Complaints Bulletin 16/4
July 19, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 10 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising and Alcohol Advertising 19 July 2016 – The Advertising Standards Authority for Ireland’s (ASA
Continue Reading →The European Advertising Standards Alliance is looking for a new Director General.
May 25, 2016
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The European Advertising Standards Alliance is looking for a new Director General. The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation. Its mission is to promote high ethical standards in marketing communications through
Continue Reading →ASAI Complaints Bulletin 16/3
May 23, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 6 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Substantiation, Promotional Marketing and Alcohol Advertising 23 May 2016 – The Advertising Stan
Continue Reading →ASAI’s 2015 Annual report shows that 62% of advertisements in breach of ASAI Code related to misleading advertising claims
April 27, 2016
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1,221 complaints were made to The Advertising Standards Authority for Ireland (ASAI) in 2015 and 72 advertisements were found to be in breach of ASAI Code ASAI’s 2015 Annual report shows that 62% of advertisements in breach of ASAI Code related to misleading advertising claims April
Continue Reading →ASAI Complaints Bulletin 16/2
April 20, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 15 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Non-Response and Substantiation 20 April 2016 – The Advertising Standards Author
Continue Reading →ASAI Complaints Bulletin 16/1
March 22, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin – 13 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles / Non-Response, Health & Beauty claims, Slimming and Substantiation 22 March 2
Continue Reading →New ASAI Code of Standards for Advertising and Marketing Communications in Ireland
March 01, 2016
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New ASAI Code of Standards for Advertising and Marketing Communications in Ireland comes into effect from tomorrow – 1st March 2016 Updated Code from Advertising Standards Authority for Ireland (ASAI) features new sections on E-Cigarettes and Gambling and revised sections on F
Continue Reading →ASAI Complaints Bulletin 15/6
December 17, 2015
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 11 advertisements have been found to be in breach of the ASAI Code on grounds relating to principles, misleading, children, substantiation/food and health and beauty 17 December 2015 The Advertising
Continue Reading →2014 Annual Report
April 29, 2015
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PRESS RELEASE – ASAI Annual Report 2014 At the 34th Annual General Meeting of the Advertising Standards Authority for Ireland (ASAI) held today, Mr. Sean O’Meara, Chairman, in his statement in the Annual Report presented at the meeting, referred to the mix of tasks being underta
Continue Reading →2013 Annual Report
April 16, 2014
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PRESS RELEASE ASAI Annual Report 2013 At the 33rd Annual General Meeting of the Advertising Standards Authority for Ireland (ASAI) held today, Mr. Sean O’Meara, Chairman, in his statement in the Annual Report presented at the meeting, referred to the protection that the regulatory
Continue Reading →Complaints Bulletins
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