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1,450 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2021

April 27, 2022
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2021 ASAI Annual Report shows significant majority (73%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’   27 April 2022   A total of 1,450 written complaints concerning 959 advertisements were received by the Advertising Standards
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The Advertising Standards Authority for Ireland calls for the new media commission to take account of non-statutory complaints mechanisms at pre-legislative scrutiny of the Online Safety and Media Regulation Bill

June 04, 2021
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The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, attended the Joint Committee on Tourism, Culture, Arts, Sport and Media, on Wednesday 2nd June, to discuss
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1,648 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2020 and 63 advertisements found to be in breach of ASAI Code

April 28, 2021
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2020 ASAI Annual Report shows significant majority (68%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’   28 April 2021   A total of 1,648 written complaints concerning 1,072 advertisements were received by the Advertising Standar
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2019 ASAI Annual Report shows significant majority (65%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’

April 29, 2020
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1,858 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2019 and 105 advertisements found to be in breach of ASAI Code   2019 ASAI Annual Report (here) shows significant majority (65%) of complaints were made on the basis that an advertisement was percei
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Farm Safety Week 2019

July 12, 2019
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Farm Safety Week 2019 – Advertisers reminded of ASAI Code requirements when creating ads located in an agricultural setting   Advertising Standards Authority for Ireland says onus is on advertisers to ensure all advertisements depicting an agricultural setting complies with ASAI
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2018 Annual Report shows significant majority (63%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’

April 30, 2019
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1,682 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2018 and 72 advertisements found to be in breach of ASAI Code 2018 Annual Report (here) shows significant majority (63%) of complaints were made on the basis that an advertisement was perceived to b
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2017 Annual Report shows significant majority (61%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’

April 25, 2018
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  2,101 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2017 and 75 advertisements found to be in breach of ASAI Code    2017 Annual Report shows significant majority (61%) of complaints were made on the basis that an advertisement was percei
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Political or non-commercial advertising not within remit of the ASAI Code

February 28, 2018
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  The Advertising Standards Authority for Ireland is the independent self-regulatory body set up and financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications, that is, advertising, promotional marke
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ASAI Complaints Bulletin – Release No. 3 2017

June 22, 2017
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  The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains eight case reports on complaints recently investigated by the ASAI. Five of the eight advertisements were found to have been in b
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Advertising Standards Authority for Ireland (ASAI) makes four new Board appointments

May 11, 2017
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Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, Glanbia, Siobhan Lennon, CEO of Sunrise Media and Suzanne McElligott, CEO of Interactive Advertising Bureau (IAB), join the Board of the ASAI 11th May 2017 For Immediate Release The Advertising Standards Authority for Ireland (ASAI)
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ASAI Complaints Bulletin – Release No.2 2017

May 04, 2017
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Advertising Standards Authority for Ireland release latest Complaints Bulletin – 11 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health Claims, Substantiation, and Comparisons 4 May 2017 – The Advertising Standards Au
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2016 Annual Report shows significant majority (67%) of complaints were made under the misleading provisions of the ASAI Code

April 26, 2017
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Download this press release as a Microsoft Word file 1,329 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2016 and 102 advertisements found to be in breach of ASAI Code 2016 Annual Report shows significant majority (67%) of complaints were made under
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ASAI Complaints Bulletin – Release No. 7 2016

December 15, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin   25 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Decent and Propriety, Health and Beauty and Alcohol Advertising   14 December 2016 – The Adver
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Advertising Standards Authority for Ireland collaborates with Food Safety Authority of Ireland to improve standards in advertising of food in Irish marketplace

November 30, 2016
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Advertising Standards Authority for Ireland collaborates with Food Safety Authority of Ireland to improve standards in advertising of food in Irish marketplace   Specific guidance now offered on the use of advertising terms such as ‘Artisan’, ‘Artisanal’, ‘Farmhouse’, ‘Traditional’ an
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ASAI updates its Guidance Note on Alcohol Marketing Communications

November 15, 2016
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ASAI has updated it’s Guidance Note on Alcohol Marketing Communications.  A copy of the Guidance Note is available by clicking here – Alcohol Guidance Note – 2016
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ASAI Press Release – 06/10/16

October 07, 2016
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  The Advertising Standards Authority for Ireland (ASAI) Complaints Committee Chair, Prof. Bairbre Redmond, seconded by UCD as Provost of Universitas 21.  See full details here – asai-release-appointment-of-bairbre-redmond-as-provost-of-u21.
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The Advertising Standards Authority for Ireland (ASAI) launches new advertising campaign

August 29, 2016
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The Advertising Standards Authority for Ireland (ASAI) launches new advertising campaign to remind consumers and advertisers of standards for responsible marketing communications  New tongue-in-cheek ‘Multi-Immortablets’ campaign aims to highlight examples of breaches of the ASAI code
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ASAI Complaints Bulletin 16/4

July 19, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin   10 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising and Alcohol Advertising   19 July 2016 – The Advertising Standards Authority for Ireland’s (ASA
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The European Advertising Standards Alliance is looking for a new Director General.

May 25, 2016
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The European Advertising Standards Alliance is looking for a new Director General.  The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation. Its mission is to promote high ethical standards in marketing communications through
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ASAI Complaints Bulletin 16/3

May 23, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 6 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Substantiation, Promotional Marketing and Alcohol Advertising  23 May 2016 – The Advertising Stan
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ASAI’s 2015 Annual report shows that 62% of advertisements in breach of ASAI Code related to misleading advertising claims

April 27, 2016
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1,221 complaints were made to The Advertising Standards Authority for Ireland (ASAI) in 2015 and 72 advertisements were found to be in breach of ASAI Code ASAI’s 2015 Annual report shows that 62% of advertisements in breach of  ASAI Code related to misleading advertising claims April
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ASAI Complaints Bulletin 16/2

April 20, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin   15 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Non-Response and Substantiation   20 April 2016 – The Advertising Standards Author
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ASAI Complaints Bulletin 16/1

March 22, 2016
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Advertising Standards Authority for Ireland release latest Complaints Bulletin – 13 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles / Non-Response, Health & Beauty claims, Slimming and Substantiation 22 March 2
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New ASAI Code of Standards for Advertising and Marketing Communications in Ireland

March 01, 2016
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New ASAI Code of Standards for Advertising and Marketing Communications in Ireland comes into effect from tomorrow – 1st March 2016   Updated Code from Advertising Standards Authority for Ireland (ASAI) features new sections on E-Cigarettes and Gambling and revised sections on F
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ASAI Complaints Bulletin 15/6

December 17, 2015
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Advertising Standards Authority for Ireland release latest Complaints Bulletin 11 advertisements have been found to be in breach of the ASAI Code on grounds relating to principles, misleading, children, substantiation/food and health and beauty   17 December 2015 The Advertising
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2014 Annual Report

April 29, 2015
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PRESS RELEASE – ASAI Annual Report 2014 At the 34th Annual General Meeting of the Advertising Standards Authority for Ireland (ASAI) held today, Mr. Sean O’Meara, Chairman, in his statement in the Annual Report presented at the meeting, referred to the mix of tasks being underta
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2013 Annual Report

April 16, 2014
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PRESS RELEASE  ASAI Annual Report 2013 At the 33rd   Annual General Meeting of the Advertising Standards Authority for Ireland (ASAI) held today, Mr. Sean O’Meara, Chairman, in his statement in the Annual Report presented at the meeting, referred to the protection that the regulatory
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