ASAI Code

Code 6^th Edition

(Effective to 29 February 2016)

Click here to view
or Download the code (pdf)

Guidance Note: Alcohol (6th Edition)

Code 7^th Edition

(Effective from March 2016)

Click here to view
or Download the code (pdf)

ASAI Resources:

Alcohol Guidance Note – 2016

Guidance Note on Food and Non-Alcoholic Beverages (7th Edition)

Guidance Note on Recognisability in Advertising

ASAI Podcast on call to bloggers and influencers to fully declare marketing communications

ASAI FAQs for Bloggers Apr2018

Guidance Note on Non-Alcoholic Product Variants

ASAI Guidance Note (Part 1) Mobile phone and broadband (Final) 15.08.19

External Resources:

FSAI Guidance Note on Use of Food Marketing Terms

Other Code Documents

- Statutes, Legislation and Other Codes
- Index to 7th Edition coming soon
- ASAI Code Change Guidance Note, January 2016
- Change Log

ASAI’s Orla Twomey, talks about the new Code – podcast here

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