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ASAI Code

Code 6th Edition
(Effective to 29 February 2016)

Click here to view or Download the code (pdf)


Guidance Note: Alcohol (6th Edition)

Code 7th Edition
(Effective from March 2016)

Click here to view or Download the code (pdf)


ASAI Resources:

Alcohol Guidance Note – 2016

Guidance Note on Food and Non-Alcoholic Beverages (7th Edition)

Guidance Note on Recognisability in Advertising

ASAI Podcast on call to bloggers and influencers to fully declare marketing communications

ASAI FAQs for Bloggers Apr2018

External Resources:

FSAI Guidance Note on Use of Food Marketing Terms

Other Code Documents

    • Statutes, Legislation and Other Codes
    • Index to 7th Edition coming soon
    • ASAI Code Change Guidance Note, January 2016
    • Change Log
ASAI’s Orla Twomey, talks about the new Code – podcast here

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