ASAI Code

Code 6^th Edition

(Effective to 29 February 2016)

Click here to view

or Download the code (pdf)

Guidance Note: Alcohol (6th Edition)

Code 7^th Edition

(Effective from March 2016)

Click here to view

or Download the code (pdf)

ASAI Resources:

Alcohol Guidance Note – 2016

Guidance Note – High Fat, Salt and Sugar (HFSS) Food and Non-alcoholic beverages marketing communications

Guidance Note on Recognisability of Influencer Marketing Communications 2021

ASAI Podcast on call to bloggers and influencers to fully declare marketing communications

Guidance Note on Non-Alcoholic Product Variants

ASAI Guidance Note (Part 1) Mobile phone and broadband (Final) 15.08.19

External Resources:

FSAI Guidance Note on Use of Food Marketing Terms

Other Code Documents

ASAI’s Orla Twomey, talks about the new Code – podcast here

On 23 rd February ASAI hosted an #InfluencerMarketing Webinar “#InfluencerMarketing in 2021 and Beyond – Retaining Trust through Transparency” and the full recording is now available. Click here to view it.

Due to technical difficulties on the live webinar during the CCPC presentation, their presentation was re-recorded separately and edited into the main recording for seamless and high quality viewing.

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