• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Clothing (Adult)

September 10, 2019
by Seona Parker
Comments are off

Print This Post Print This Post
Bulletin: 19/5
Batch: 257
Reference: 32809
Product: Clothing (Adult)
Advertiser: The Make-Up Fairy
Influencer:
Agency:
Medium: Internet (Company Website)
Codes:
ASAI Code 7th Edition: 2.4(c), 3.31, 3.32

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • The advertising under the shop tab on the influencer’s website invited viewers to:

    “Shop My Style”

    Viewers to the website were then presented with various outfits which had been chosen by the Influencer.

  • The complainant made two separate complaints that the webpages contained affiliate links (1) and that this had not been disclosed. The complainant forwarded screenshots from
    the website.

    Footnotes:
    (1) Affiliate links allow web traffic to be tracked and commission to be paid

  • The Influencer’s agency representative responded on her behalf. The representative said that it appeared to be the case that the complainant had not scrolled down to the end of the webpage where the disclosure had been located. They initially submitted a screenshot of the website accessed from a mobile device which included the statement, placed at the end of the advertising content, which read “*Please note, [first name] may receive commission on sales via the links above”. They subsequently submitted a screenshot of the website with the same text at the start of the advertising content.

  • Complaint upheld.

    The Complaints Committee considered the detail of the complaint and the response. The Committee noted the Code requirement that a marketing communication should be designed and presented in such a way that it is clear that it is a marketing communication. As the disclosure was at the end of the webpage, consumers did not have the opportunity to know immediately that they were engaging with marketing communications. In the circumstances, the Committee concluded that the advertising had breached Sections 3.31 and 3.32 of the Code.

    ACTION REQUIRED:
    As the disclosure was subsequently clear from the top of the webpage, no further action was required.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT