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Bulletin: 15/4
Batch: 229
Reference: 24336
Product: Entertainment
Advertiser: DJ Ger.com
Agency:
Medium: Internet (Social Media)
ASAI Code 6th Edition: 1.6c, 2.7, 3.33
Advertising on Facebook for DJGER.COM offered consumers the opportunity to win various prizes as follows:
*****SUMMER FUN GIVEAWAY 2014 *****
To celebrate the scorcher of a summer ahead, I’ve teamed up with friends at IDOPHOTOANDVIDEO (for the ultimate photography and video service) to give one of you amazing people a chance of winning this fun summer prize!*1x Soft Drink Fridge*
*5 x Cases of Soft Drink Cans*
*1 x €100 DIY Barbeque Voucher*
*2 x Concert Tickets*
*A load of Soft Drink Merchandise*
*1x Beachball**+ 5 runners up will each get a case of Soft Drink cans!!
All you have to do is these 4 simple things:
1.Like this page Idophotoandvideo
2 Like this picture
3. Share this picture
4. Smile - YOU are AMAZING! All names will go into a box and first name picked out will win the main prize and then the next 5 will each get a case of Soft Drink cans! EASY!
Competition ends on Thursday 12th June at Midnight and the draw will take place in Dublin and winners announced on this page on FRIDAY 13th of JUNE 2014
Wishing all you amazing people the very best of luck,
GerThe complainant, a resident in the UK, won one of the prizes. She sent the advertiser an email to inform him of her win. The advertiser said that because she lived in the UK it would be easier to send her a supermarket voucher. Between June 2014 and January 2015 the complainant and advertiser exchanged emails, the advertiser said that he had sent the voucher, the complainant said she said she didn’t receive it. The advertiser then asked the complainant to pick a different gift to the value of €50 from a list of gifts he had provided a link to. The complainant chose her gift and to date she has not received it.
The advertisers failed to provide a response to the complaint.
Complaint Upheld.
The Complaints Committee considered the details of the complaint and expressed their concern at the advertiser’s failure to respond in the matter. They reminded him that there is an onus on advertisers to ensure that their advertising is in conformity
with the Code. They also noted that more than a year had passed and the complainant had yet to receive her prize. In the circumstances the Committee upheld the complaint under Sections 2.7 and 3.33 of the Code.Action Required:
The advertising must not reappear in its current form. The Committee also asked the advertiser to ensure that competition entrants to future promotions receive their prizes as per the requirements of the Code.