• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Food & Non-Alcoholic Beverages (Stage 1 – Infant Formula)

May 15, 2020
by Seona Parker
Comments are off

Print This Post Print This Post
Bulletin: 20/2
Batch: 261
Reference: 35213
Product: Food & Non-Alcoholic Beverages (Stage 1 – Infant Formula)
Advertiser: Mums and Babies Ireland
Influencer:
Agency:
Medium: Internet (Social Media)
Codes:
ASAI Code 7th Edition: 2.4(c), 8.30, 8.31, 8.32

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • Advertising on Facebook and Instagram for Mums and Babies Ireland referred to the following:

    Facebook.
    “Welcome to Mums and babies Ireland Facebook page. We are Ireland’s first and only online website supplying ready to feed first baby milk. Whilst breast is best, it’s not always an option for some people. Order online for delivery straight to your door.

    We also stock a wide range of best feeding paraphernalia for your baby’s first weeks and months”.

    The above text was accompanied by images of various packs of pre-bottled Stage 1 Infant Formula.

    Instagram:
    “Mums and Babies Ireland. One stop shop for all things mother & Baby. Free Irish Shipping on all orders over €30!”

    This post was also accompanied by images of various packs of pre-bottled Stage 1 Infant Formula.

  • Two complaints were received in relation to the posts. Both complaints referred to the fact that advertisers were not allowed to promote Stage 1 Infant Formula.

  • The advertisers said that they had removed all 1st Stage Infant Milk signage and advertising from their website and were in the process of having it removed from social media.

  • Complaints Upheld.

    The Complaints Committee considered the detail of the complaints and the advertisers’ response. The Committee noted the Code requirement that “marketing communications for infant formula are prohibited unless they appear in scientific publications, or are for the purpose of trade before the retail stage, or are a publication for which the intended readers are not the general public” (8.31). They considered that the material which had appeared on social media platforms was marketing communications to the general public and was therefore in breach of Section 8.31 of the Code.

    ACTION REQUIRED:
    As the advertising had been withdrawn no further action was required in this case.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT