• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Health & Beauty

February 26, 2019
by Seona Parker
Comments are off

Print This Post Print This Post
Bulletin: 19/1
Batch: 253
Reference: 31802
Product: Health & Beauty
Advertiser: Eden Medical Group
Influencer:
Agency:
Medium: Social Media (Facebook)
Codes:
ASAI Code 7th Edition: 2.4(c), 4.1, 4.4, 4.9, 4.10

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • A post on the advertisers’ Facebook page referred to the following:

    “… Thank you for allowing us to share these photos from before and after your Anti-Wrinkle Injection Treatment. You look beautiful and fresh faced as always (before and after). Glowing and line free – We’re proud that you’re happy with your result!

    The post was accompanied by before and after treatment photographs of the Client.

    In the before treatment pictures in each case the Client’s face was set in a scrunched up expression

    In the after treatment pictures the Client’s face was set in a natural relaxed expression.

  • The complainant considered the posts in question to be misleading. She said it was her opinion that the before treatment photographs had featured the Client with scrunched up features to make it appear that post treatment, when the Client appeared with a relaxed expression, that all the lines and crevices had disappeared as a result of having the anti-wrinkle treatment.

  • The advertisers said that in the before treatment photographs, the patient had been activating her muscles and depicting the wrinkles which had formed due to the movement of the muscles. They said that when showing the effect of anti-wrinkle injections, it was necessary to depict clearly the movement which had been reduced and affected.

    The advertisers said that in the after treatment photographs the patient was depicted as trying to activate the muscles concerned but was unable to do so. They said that the anti-wrinkle product had reduced the muscle movement which in turn portrayed a complete reduction/eradication of her wrinkles.

    In conclusion the advertisers said that the photographs were genuine unaltered medical records.

  • Complaint Upheld

    The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee considered that when comparing ‘before’ and ‘after’ photographs, care should be taken so as not to exaggerate the benefits of the treatment concerned. They noted that in the case of anti-wrinkle injections, the desired outcome was the reduction of the appearance of wrinkles, rather than restriction of the ability to, for example, furrow a brow to emphasise wrinkles. They considered that the use of the ‘before’ photographs in this case had not depicted the normal appearance of the wrinkles and was therefore likely to mislead as to the actual impact of the treatment on the appearance of the wrinkles. In the circumstances, the Committee considered that the advertising was in breach of Section 4.1 of the Code.

    ACTION REQUIRED:
    The advertisement should not appear in its current format again.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT