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Health & Beauty

June 09, 2020
by Seona Parker
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Bulletin: 20/3
Batch: 262
Reference: 33712
Product: Health & Beauty
Advertiser: Galway Advertiser
Influencer:
Agency:
Medium: Regional Press

ASAI Code 7th Edition: 2.4(c), 3.31, 3.32

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • A page of the newspaper titled “Health & Fitness” contained various advertisements and
    articles on health and fitness topics. A masthead heading above the page title stated:
    “Weight loss/Diet/Exercise”

  • The ASAI Executive challenged the articles’ compliance with the Code as they noted
    that the articles appeared to be marketing communications that had not been disclosed
    with appropriate disclaimers.

  • The media stated that they ran editorial pieces on some local businesses from time to time
    and that the pieces should always comply with all relevant standards.

    They also said that they did run editorials and that priority was given to people who place
    advertising with them. They said that there was no guarantee that if a customer places
    advertising with them that their editorial would appear.

  • Complaint Upheld.

    The Complaints Committee considered the detail of the complaint and the response
    provided by the newspaper. The Committee considered that the articles were commercial
    in nature and that the page should have included a disclaimer such as “Advertising
    Feature” or “Promotion”. In the absence of such a disclaimer the Committee considered
    that readers were not made aware that the content of the articles were commercial. In the
    circumstances the Committee considered that the page was in breach of Sections 3.31 and
    3.32 of the Code.

    Action Required:
    The advertising must not reappear in its current form.
    The Committee advised the media to ensure that articles that were marketing
    communications under the Code were clearly labelled as such.

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