• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Health & Beauty

April 19, 2016
by Geraldine Scanlan
Comments are off

Print This Post Print This Post
Bulletin: 16/2
Batch: 233
Reference: 25161
Product: Health & Beauty
Advertiser: Kids & Nits
Influencer:
Agency:
Medium: Internet (Company Website), Social Media
Codes:ASAI Code 6th Edition: 1.6(c), 2.7, 2.9

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • The advertisers offered the following information through Facebook and their company website:

    “The best treatment to remove lice and nits
    Kids & Nits is an innovative as well as effective, clean and safe method. Thanks to our hot air based and high speed maintenance, we are able to get rid of both lice and nits, without using any chemicals or heavy oil application…”

    The advertisers also featured testimonials from various customers who were happy with the service which they had received.

  • The Hairforce, an Irish company operating a similar business, considered the advertising to be misleading. They said that they were the only company in Ireland who had exclusive rights to the patented heat treatment machine to assist with the removal of head lice and that Kids and Nits did not have such a machine on their premises. They considered that the advertisement offered a treatment which was not available.

    The complainants also queried the validity of the testimonials which the advertisers had used.

  • The advertisers failed to respond to the complaint.

  • Complaint Upheld.

    The Complaints Committee considered the details of the complaint and expressed their concern at the advertisers’ failure to respond in the matter. They reminded them that there is an onus on advertisers to ensure that their advertising is in conformity with
    the Code. As the advertisers had not responded nor provided evidence that the treatment advertised was available, the Committee upheld the complaint under Sections 2.7 and 2.9 of the Code.

    Action Required:
    The advertisement should not be used in its current format again.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT