• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Health & Fitness

April 18, 2019
by Seona Parker
Comments are off

Print This Post Print This Post
Bulletin: 19/2
Batch: 254
Reference: 32183
Product: Health & Fitness
Advertiser: Body Shape Performance
Influencer:
Agency:
Medium: Social Media
Codes:
ASAI Code 7th Edition: 2.4(c), 4.1, 4.4, 4.9, 4.10

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • A sponsored post on Facebook for Body Shape Performance stated:
    "Who said losing weight was boring?
    TAKE A SPIN AND SEE WHAT BODY CHANGING PRIZE YOU'LL WIN!

    Whether you’re a fitness fanatic or a barbell beginner, all you have to do is hit this link >>http://bodyshapeperformance.com/spin-to-win/<< to be in with a chance of winning 1 of the following incredible (AND FREE) prizes with us: Four prizes were listed including a 2 Day FREE Personal Training Programme, a FREE 1-2- Nutrition Consultation, a Free 60 Minute 1-2-1 Personal Training session and 1 Week FREE Gym Trial – Access our premium facility and equipment for a whole week. This doesn’t include any 1-2-1 time with our coaches, but of course they’re always on hand to help.

  • The complainant stated that the gym was strictly a personal training gym and that only people who were there for personal training were allowed access to the gym. The description of “1 Week FREE Gym Trial” prize however stated it did not include ‘any 1-2-1 time with our coaches’. After enquiring, the complainant was advised that the winner of the gym trial would need to agree to attend personal training sessions for the trial week. As this was not stated in the sponsored post, the complainant considered that the advertising was misleading.

  • The advertisers stated that the complaint was false as their gym was a personal training gym only. They said that their advertising was correct and offered a free week of training, meaning personal training, which was supervised and not a free week of coming without supervision to their gym.

  • Complaint Upheld.

    The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee noted that the offer of a free 1 week gym trial had specifically stated that it did not include any one-to-one time with their coaches. The Committee considered that, as presented, prospective entrants would reasonably understand that were they to win the prize they could attend the gym and use the equipment without having to book or avail of personal 1-2-1 coaching. As the advertisers had not provided any information to substantiate that the prize awarded was as advertised, the Committee considered that the advertising was misleading and in breach of the Code.

    ACTION REQUIRED:
    The advertising must not reappear in its current form.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 23/1
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT