• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Household

April 18, 2019
by Seona Parker
Comments are off

Print This Post Print This Post
Bulletin: 19/2
Batch: 254
Reference: 32823
Product: Household
Advertiser: Currys PC World
Influencer:
Agency:
Medium: Online - Social Media
Codes:
ASAI Code 7th Edition: 2.4(c), 4.1, 4.4, 4.9, 4.10, 4.27, 4.28(a), 4.28(b)

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • The Facebook post featured a picture containing the following items: a fridge, a washing machine, a TV, a laptop, a vacuum cleaner, a speaker and a photo camera with a camera lens beside it.

    On top of the picture there was a headline stating:

    “SALE
    FINAL REDUCTIONS
    Save up to 40% on 100s of products”

    The Facebook post stated:

    “Final Reductions! Don’t miss out. Save up to 40% on 100s of products. Sale ends soon… http://bit.ly/2D1gG6p”

  • The complainant said that the advertisement was misleading. When she selected the cordless vacuum cleaner depicted, the price in the checkout was not discounted.

  • The advertisers said that the cordless vacuum cleaner products were included in the sale. While there was a saving on the delivery cost of the model shown in the advertisement being eligible for free delivery, there was not a saving on the actual product price. They said the image of this particular model was included in error and that they should have included one of the six models that did have a saving. They said they have taken the opportunity to remind their colleagues they must ensure images of products included in any advertisement were indicative of the promotional message within the advertisement.

  • Complaint Upheld.

    The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee noted that while several products were featured in the advertisement as being on sale, the cordless vacuum cleaner product in question was not discounted. They considered that its inclusion in the advertisement was likely to mislead the consumers. In the circumstances the Committee considered the advertising was in breach of section 4.1 of the Code.

    ACTION REQUIRED:

    The advertising must not reappear in its current form. The Committee also requested the advertisers to make sure that they had processes in place to ensure that errors do not occur.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT