Advertising for House of Tiles and Bathrooms featured a picture of a woman wearing two tiles in a similar fashion to a bikini top. The text read:
“For tiles & wood flooring you can’t beat our selection, style & support
See the difference in quality and price. Visit our showroom in Duleek Business Park…”
The complainant considered the advertising to be inappropriate and offensive to all women.
The advertisers when contacted by telephone said that they had not received the initial correspondence in the case. This correspondence was sent to them again by email and post and they acknowledged receipt of same. They did not, however, provide a response to the complaint.
The Complaints Committee considered the detail of the complaint and expressed their concerns at the advertisers’ failure to respond in the matter. They reminded them that there was an onus on all advertisers to demonstrate that their advertising was in conformity with the Code. In the absence of the advertisers’ response the Committee upheld the complaint under Section 2.7 of the Code.
The advertisement must not run in its current form again.