• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Leisure

December 10, 2018
by Seona Parker
Comments are off

Print This Post Print This Post
Bulletin: 18/5
Batch: 252
Reference: 30849
Product: Leisure
Advertiser: Leadworld Online Generation Ltd
Influencer:
Agency:
Medium: SMS
Codes:
ASAI Code 7th Edition: 2.4(c), 3.10, 4.1, 4.4, 4.6, 4.9

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • The SMS received by the complainant stated:
    “Congratulations!
    You have won a £500 [COMPANY NAME] Giftcard as part of our Customer of the Month program. Claim your FREE Voucher now:
    http://bit.ly/2CeBeTV”

  • The complainant considered the advertisement to be misleading as the advertisement claimed she had won the voucher. She went on the website to claim the free voucher, however, she had to fill in the questionnaire and agree to be contacted by other advertisers in order to be entered into a draw for the £500.

  • The advertisers failed to provide a response to the complaint.

  • Complaint Upheld.

    The Complaints Committee considered the details of the complaint. The Complaints Committee expressed concern at the advertisers’ failure to respond to the complaint. They reminded them that there is an onus on advertisers to ensure that their advertising is in conformity with the Code.

    The Committee noted that the advertising claimed that the recipient had won a voucher. As this was not the case, and in the absence of a response from Leadworld Online Generation Ltd, the Committee concluded that the advertisement was in breach of Code sections 3.10, 4.1, 4.4, 4.6 and 4.9 of the Code.

    ACTION REQUIRED: The advertisement should not be used in the same format again.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT