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Advertiser: Bord Gáis Energy Theatre
Medium: Sunday Press
Codes:ASAI Code 6th Edition: 1.6(c), 2.7
Advertising for a production of “The Sound of Music” at the Bord Gáis Energy Theatre from Monday 17th to Saturday 29th August offered:
“Great Discounts For Families”
The complainant said that he rang the number provided in the advertisement and was informed that there were no family discounts on offer for the show in question.
The advertisers failed to provide a response to the complaint.
The Complaints Committee considered the details of the complaint and expressed their concern at the advertisers’ failure to respond in the matter. They reminded them that there is an onus on advertisers to ensure that their advertising is in conformity with the Code. In the absence of a response from the advertisers, the Committee upheld the complaint under Section 2.7 of the Code.
The Committee noted that the production had now come to an end, but asked the advertisers to exercise greater care in the advertising of future productions to ensure that the information provided in their marketing communications was accurate.