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Product: Leisure (Nightclub)
Advertiser: An Droichead Beag
ASAI Code 7th Edition: 2.4(c), 3.10, 4.1, 4.4, 5.22(a), 5.22(b), 5.22(c)
The poster located close to the nightclub offered the following information:
“LOFT NIGHTCLUB @ An Droichead Beag
Dingle Co. Kerry
GREAT DRINK DEALS
Kerry's Best DJs
Dingle's Only Free Nightclub
Open Every Sat From 11pm”
The complainant considered the poster to be misleading as it stated that there was ‘free entry’ to the nightclub. When she went along to the venue, however, there was an entry fee charged at the door.
The advertisers failed to provide a response to the complaint.
The Complaints Committee considered the detail of the complaint. They expressed their concern at the advertisers’ failure to respond to the complaint and reminded them that there is an onus on advertisers to ensure that their advertising is in conformity with the Code.
The Committee considered that promoting the nightclub as free whilst imposing an entry fee was likely to mislead consumers. In the absence of a response from the advertisers the Committee concluded that the advertising was in breach of Sections 3.10, 4.1, 4.4 and 5.22 of the Code.
The advertisement should not reappear in its current form.