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Advertiser: Mick's Garage
Medium: Online - Company Website
ASAI Code 7th Edition: 2.4(c), 3.10, 4.1, 4.4, 4.9, 4.10, 4.28(a)
A promotional offer on the Micks Garage website stated:
“Countdown Sale – 20% Off For A Limited Time
2 Countdown Sale
Massive Reductions Across The Whole Site! Shop Early For The Biggest Savings
Exclusions apply. click here for more info Codes Valid during advertised times today (15.10.18) only.
20% Off Everything Between Now – 4PM
Use code TIME20
The complainant tried to avail of the 20% off offer but noted that it was limited to certain products only and when seeking the terms and conditions, noted that they were not immediately obvious as they were in a blog post from 14 months previous. After telephoning the advertiser, the complainant was advised that the offer had excluded items that were already discounted.
The advertisers failed to provide a response to the complaint.
The Complaints Committee considered the details of the complaint and the advertising. The Complaints Committee expressed concern at the advertisers’ failure to respond to the complaint. They reminded them that there is an onus on advertisers to ensure that their advertising is in conformity with the Code.
The Committee noted that the advertisement had used the word “Everything”, therefore, the impression created by the advertising was that all stock was included in the promotion. In the absence of a response from Micks Garage in regards to the promotion, the Committee concluded that the advertisement was in breach of Code sections 3.10, 4.1, 4.4, 4.9, 4.10 and 4.28(a).
The advertising must not reappear in its current form. Absolute language such as ‘everything’ must not be used when exclusions apply.