• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Nightclub

April 18, 2019
by Seona Parker
Comments are off

Print This Post Print This Post
Bulletin: 19/2
Batch: 254
Reference: 32481
Product: Nightclub
Advertiser: Molly's Bar Limerick
Influencer:
Agency:
Medium: Social Media (Facebook)
Codes:
ASAI Code 7th Edition: 2.4(c), 4.1, 4.4, 4.9, 4.10, 5.16

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • A post on the advertisers’ Facebook page referred to the following:
    “Molly’s Late Bar
    Thursday at 14:29
    Christmas Jumper Party Tonight… Free Santa Hats & FREE ENTRY…”

  • Four complaints were received in relation to the advertising.
    All four complainants said that while “Free Entry” had been advertised, they had been charged a €5 admission fee to gain entry to the nightclub.

  • The advertisers said that while they had “Free entry” for the first 100 patrons on the night, from 11pm onwards they had charged an entry fee of €5 to cover late night exemptions to 2.30am. They said that there had been no Facebook post advertising this event, what had been posted was footage from the event at 2.29pm on the night in question i.e. 29th November.

    FURTHER INFORMATION
    The Executive forwarded a Facebook post to the advertisers which they had received from one complainant. This post had indicated a time of 14:29 in the afternoon on the date in question and had not related to the footage taken by the advertisers during the event at 2.29am in the morning. There had been no qualification attached to the ‘Free Entry” element of the post.
    The Executive asked the advertisers if they wished to provide any further comments in the matter. They also asked the advertisers for copies of any other advertising which they may have had for the event. They advertisers did not respond further to the Executive.

  • The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee expressed concern that the advertisers had not referenced the fact that the ‘free entry’ was applicable to the first 100 patrons only. They considered that this was a major condition that should have been referenced in the main body of the post.
    In the absence of the ‘free entry’ claim being qualified in the advertisement, the Committee concluded that the advertising had the potential to mislead and was in breach of Sections 4.1, 4.4, and 5.16 of the Code.
    The Committee upheld the complaint.

    ACTION REQUIRED
    The advertising should not be used in the same format again.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT