• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Printing and Equipment Provider

February 17, 2022
by Seona Parker
Comments are off

Print This Post Print This Post
Bulletin: 22/2
Batch: 277
Reference: 38484
Product: Printing and Equipment Provider
Advertiser: PCR Business Solutions
Influencer:
Agency:
Medium: Online (3rd party)
Codes:
ASAI Code 7th Edition: 2.4(c), 4.1, 4.4, 4.9, 4.10, 4.22, 4.23

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • A search result on an online shopping platform for a specific printer cartridge listed several provider’s pricing for the cartridge. Information provided for each retailer included:

    “Sold by”; “Details & Special offers”; “Item price” and “Total price”.
    The advertisers’ listing stated:

    “Sold by” - “PCR Business Solutions”
    “Details & Special Offers” – “Free Delivery”
    “Item price” – “€122.51 (£105.99)”
    “Total price” – “€122.51”.

  • Issue 1:
    123Ink.ie objected to the advertising on the online shopping platform as the total price advertised did not include VAT. The complainant considered that the advertisers sold to consumers, therefore, they considered that the total price should include VAT.

    Issue 2:
    123Ink.ie objected to the advertising on the online shopping platform as they noted that it claimed “Free Delivery”, however, on clicking through to the advertisers’ website, they stated that shipping costs were an additional charge.

  • Issue 1:
    The advertisers said that they experienced a glitch on their Euro ecommerce site which meant that VAT wasn’t showing correctly and that they had since resolved this. The advertisers provided a link to their website to evidence the correction.

    Issue 2:
    The advertisers advised that they did not charge for shipping, therefore, there were no shipping costs.

    Further information:
    Issue 1:
    The Executive noted that the advertisers had commented on their own website and not on the advertising on the online shopping platform and requested the advertisers to provide further comments.

    No further response was received from the advertisers.

    Issue 2: At the time of the complaint the Executive used the link in the advertisement to the advertisers’ website and noted that delivery was free to Ireland at that time.

  • Complaint Upheld In Part

    The Complaints Committee considered the detail of the complaint and the advertisers’ response.

    Issue 1 – Upheld:
    The Complaints Committee noted that while comments had been received in relation to a glitch on the advertisers’ ecommerce site, none had been received in relation to the advertising complained about (on the online shopping platform).

    The Committee noted the Code requirement that except in marketing communications addressed primarily to the trade, prices quoted should normally include VAT and other taxes. As it had not been demonstrated that the price advertised on the online shopping platform had included VAT, nor had any comment been received as to whether the advertisement was addressed primarily to the trade, the Committee considered that the advertising was in breach of Section 4.23 of the Code.

    Issue 2 – Not Upheld:
    The Complaints Committee noted that the advertising had stated that the delivery was offered free, and that the Executive had reviewed the website at the time of the complaint where it stated that delivery was free to Ireland at that time. In the circumstances, the Committee did not Consider that the advertising at the time of the complaint was in breach of the Code on the basis suggested in the complaint.

    ACTION REQUIRED:
    The Committee advised the advertiser that unless their advertising was addressed primarily to the trade, prices advertised should normally include VAT.

    The Complaints Committee advised the advertisers that should they charge for delivery, the advertising should be amended to refer to the existence of delivery charges.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 23/1
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT