• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Property

October 26, 2018
by Seona Parker
Comments are off

Print This Post Print This Post
Bulletin: 18/4
Batch: 251
Reference: 29379
Product: Property
Advertiser: Sherborough Enterprises
Influencer:
Agency:
Medium: Internet (Third Party Website)
Codes:
ASAI Code 7th Edition: 2.4(c), 4.1, 4.4, 4.9, 4.10

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • Rental property listings on Daft.ie by Sherborough Enterprises for 1 and 2 bedroom apartments included the headline “Cathedral Court, Dublin 2”. Each listing included an overview of the property for rent and included the following information:

    “Apartment to Rent – 2 Beds – 2 Baths. Stunning modern 2 bedroom apartments available to rent with prices starting from €2,000 per month. Situated beside Fumbally Lane, Cathedral Court is the perfect city centre location right in the heart of Dublin’s creative quarter and just a short walking distance (500 metres) to the vibrant cafes and bars of Camden and Georges Street…..”

  • The complainant considered that the correct address for the properties was Dublin 8 and that advertising the properties location as Dublin 2 was misleading.

  • The advertisers advised the Executive that the property listings had been removed from the Daft.ie website as soon as the error had been brought to their attention. They did not, however, consider that viewers would be misled as they considered that the map function on the listing allowed potential tenants to view the location of the property and that the map was wholly accurate and reflective of the exact location of the property. They also said that when they received enquiries about the property, they provided the exact address for viewings of the property, therefore, they considered that prospective tenants were aware of the location of the property in advance of travelling to the property. They said that neither they nor the tenants had spotted the error, therefore, they considered it demonstrated how it had not misled tenants. They also advised that no viewings had been cancelled.

    FURTHER INFORMATION:
    The Executive examined the website in order to ensure that the advertising had been removed, however, they noted that the listings were still available to view and that the error had not been corrected. They requested the advertiser advise of future actions to ensure the incorrect listings were being removed.

    No further response was received from the advertiser.

  • Complaint Upheld.

    The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee noted that the properties had and continued to be advertised with an incorrect property location. They considered that this was likely to mislead and therefore was in breach of Code Sections 4.1 and 4.4 of the Code.

    ACTION REQUIRED:
    The Complaints Committee told the advertiser to ensure that the location of properties in all advertising is accurate.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT