• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Retail

November 18, 2015
by Geraldine Scanlan
Comments are off

Print This Post Print This Post
Bulletin: 15/5
Batch: 230
Reference: 24769
Product: Retail
Advertiser: Dunnes Stores
Influencer:
Agency:
Medium: Press
Codes:ASAI Code 6th Edition: 2.7

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • The press advertising published on 19th February referred to the following:

    “Spend €25 and get €5 off =
    €20 OFF On Your Next Grocery Shop
    Spend €100 = €20 off on your next €100 grocery shop

    Promotion ends Saturday 21st February

    Always check the redemption date.
    Terms & conditions apply. Voucher is printed at the till. Eligibility dates and threshold spends as per voucher, see in store for details.”

    The footnote attached to the advertisement referred to the fact that:

    “All offers subject to availability and valid from 19.02.15 until 24.02.15 unless otherwise stated. Customer quotas may apply. See instore for details. Some offers subject to availability and in selected stores.”

  • The complainant said that he spent over €25 in Dunnes Stores on 20th February and did not receive his €5 off voucher as advertised. When he queried this in-store he was informed that the 21st February was the redemption date for the offer. He considered the offer to be misleading as the advertisement had stated that the promotion ended on 21st February.

  • Despite numerous communications to the advertisers, they failed to respond to the complaint.

  • Complaint Upheld.

    The Complaints Committee expressed their concern at the advertisers’ failure to respond to the complaint. They noted that they had adjudicated on a similar issue previously (Case Ref: 23387) and the advertisers had also failed to respond at that point in time. In the absence of a response from Dunnes Stores the Complaints Committee upheld the complaint under Section 2.7 of the Code.

    Action Required:
    The advertisement should not run in its current form again and the Committee requested Dunnes Stores to exercise greater care in the preparation of future marketing communications.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT