• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Retail (Supermarket)

April 18, 2019
by Seona Parker
Comments are off

Print This Post Print This Post
Bulletin: 19/2
Batch: 254
Reference: 32833
Product: Retail (Supermarket)
Advertiser: Joyce's Supermarket
Influencer:
Agency:
Medium: Press
Codes:
ASAI Code 7th Edition: 2.4(c), 4.1, 4.4, 4.9, 4.10

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • An advertisement for Joyce’s Supermarket Valentine’s Specials appeared in the Galway Advertiser which featured a bottle of Deinhard Secco on sale amongst other products. The advertisement stated:

    “Half Price – Only €7.99

    Deinhard Secco Prosecco 75cl”

  • The complainant considered the advertisement to be misleading as Deinhard Secco is not prosecco but a sparkling wine.

  • The advertisers said they would like to profoundly apologise for the error in the advertisement. They said that they had mistakenly referred to Deinhard Secco as ‘prosecco’ and they acknowledged that it is not.

    They advised it was a genuine error on their behalf and that it was not their intention to mislead or misinform their customers. They further said they would like to reassure the Advertising Standards Authority that they had taken the necessary steps within their organisation to ensure this error does not reoccur.

  • Complaint upheld.

    The Complaints Committee considered the detail of the complaint and the advertisers’ response. They acknowledged that the advertisers had apologised for the error and they accepted that the advertisers were taking steps to ensure similar errors would not occur. However, the Committee felt that as the advertisement was incorrect at the time of publication, the claim made therein would have had the potential to mislead consumers about the product and may have influenced their decision to purchase. In the circumstances the Committee considered the advertisement was in breach of sections 4.1, 4.4, 4.9 and 4.10 of the Code.

    ACTION REQUIRED:

    The advertisement should not reappear in its current form.

    The Committee also requested the advertisers to make sure that they had processes in place to ensure that errors do not occur.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT