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Health & Beauty

September 20, 2017
by Seona Parker
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Bulletin: 17/4
Batch: 243
Reference: 27977
Product: Health & Beauty
Advertiser: Tanningsalon.ie
Influencer:
Agency:
Medium: Internet (Third Party Website)
Codes:
ASAI Code 7th Edition: 2.4(c), 4.1, 4.4, 4.9, 4.10

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • The advertising which appeared in banner format through a third party website referred to the following:

    “New Salon Blanchardstown Opening Soon
    Stand up and lie down
    TANNING
    From only 50c per minute – latest 2016 Models.

    TanningSalon.ie Winner of the 2017 Best Tanning Salon
    Open late 7 days, New 2017 Sunbed models, 25% cheaper than competitors”.

  • The complainants, Tanzone Dundrum, challenged the claim that Tanningsalon.ie were 25% cheaper than their competitors. They said that while they may be cheaper in some instances this was not always the case.

  • The advertisers said that the banner advertising in question related to their Dundrum Salon only and in stating that they were cheaper than their competitors’ they were referring to their competitors’ in Dundrum only. They said they stood over their claim and provided the following figures for comparative purposes.

    Sunbed Type:
    Sunangle
    Tanzone Dundrum price: 87.7c
    Tanningsalon.ie price: 50c

    Prestige 1400
    Tanzone Dundrum price: €1.00
    Tanningsalon.ie price: 70c

    Sunrise
    Tanzone Dundrum price: €1.00
    Tanningsalon.ie price: 60c

    Affinity
    Tanzone Dundrum price: €1.00
    Tanningsalon.ie price: 50c

  • Complaint Upheld

    The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee did not consider that it was clear from the advertising that the price comparison was being made against other salons in the Dundrum area only. They noted, for example, that it had also been referenced in the advertisement that there was a new salon opening in Blanchardstown soon.

    Taking the content of the advertisement into consideration, the Committee considered it to be in breach of Sections 4.1, 4.4, 4.9 and 4.10 of the Code.

    Action Required:
    The advertising should not appear in its current format again.

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