• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Telecommunications

February 16, 2015
by mveale
Comments are off

Print This Post Print This Post
Bulletin: 14/4
Batch: 221
Reference: 22544
Product: Telecommunications
Advertiser: The Carphone Warehouse
Influencer:
Agency:
Medium: Brochure
Codes:

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • The advertisers’ brochure under ‘March offers’ on page 3 referred to the following:

    “eMobile
    €49 IPHONE 4S, Now €29
    €24 PER MONTH
    EMOBILE UNLIMITED
    AND DATA – 18 MONTH
    UNLIMITED ANY NETWORK MINUTES AND TEXTS
    5GB DATA UNLIMITED LANDLINE CALLS
    Prices based on existing eircom customers only. Ask in-store for full details.”

  • The complainant said that on enquiry she discovered that the offer was for €24 per month for six months and then €39 per month for the following 12 months. She considered that the advertising was misleading.

  • The advertisers said that the plan referenced by the complainant was known as ‘eMobile Unlimited and data.’ The first six months of the contract was available at an offer price of €24 per month, after which the price increased to €39 per month, subject to staying within the conditions of the tariff. They stated that the price increase had been referenced in a footnote on page 21 of the brochure under eMobile Unlimited + Data. The advertisers said that they had also informed consumers in their advertising to ‘Ask in store for full details’. They said had the complainant visited one of their stores the full details of the offer would have been outlined to her by staff.

  • Complaint Upheld.

    The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee noted that the plan price of €24 per month was an introductory offer and that this was not clear from the advertisement. They also noted the clarifying information was on another page with no indication to consumers that this was the case. They Committee considered that the advertisement was in breach of Sections 2.22 and 2.24 of the Code.”

    Action Required:
    The adverting must not appear in its current format again. The Committee said that the advertisers should ensure that where offers were introductory offers with subsequent changes to terms and conditions, it should be made clear to consumers.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT