• Cookies Policy
  • ASAI and Remote Working
  • Links
  • Publications
Ph: (01) 6137040 // Email: standards@asai.ie
linkedin
twitter
  • Welcome
  • Make a complaint
    • Advertisement or Promotion
    • Online Behavioural Avertising
  • About ASAI
  • Advertising & Self Regulation
  • ASAI Code
  • Complaints Bulletins
  • News

Telecommunications

February 09, 2015
by mveale
Comments are off

Print This Post Print This Post
Bulletin: 14/8
Batch: 225
Reference: 22927
Product: Telecommunications
Advertiser: Sky Ireland
Influencer:
Agency:
Medium: Direct Mail
Codes:ASAI Code 6th Edition: 2.22, 2.24

  • Advertisement
  • Complaint
  • Response
  • Conclusion
  • The Sky brochure offered the following information:

    “Discover a world of entertainment
    Enjoy the shows and channels everyone is talking about including the exclusive
    Sky Atlantic for just €28 a month

    The original TV Bundle
    55 channels Iconic series Over 200 free-to-air channels”
    (Different TV Channels icons featured here)

    The leaflet then included information on UK and Irish channels on offer:

    “Plus all your Irish & UK favourites”
    The TV channel icons included at this point were:
    “RTE One & Two, TV3 & 3E, TG4, BBC 1, 2, 3 & 4, CBBC, CBeebies, CHANNEL 4, 4E and RTEjr.”

  • The complainant considered that the list of Irish and UK ‘favourites’ was misleading as it did not include UTV/ITV, whom he considered were a major player in the Irish TV market. He also considered that there was a danger that a consumer could sign up to Sky on the assumption that UTV/ITV was part of their package.

  • Sky Ireland provided a copy of the TV Audience Measurement statistics, which showed the market share for each channel in Ireland for June 2014. They said that it was their view that whilst UTV was one of the top 20 television channels viewed in Ireland, the claim itself was subjective in nature as everyone had different favourites. They said that the claim in relation to ‘favourites’ was not intended as an absolute claim and as such they did not feel that UTV needed to be included in the list. They also considered that as that list of channels available had been specifically listed, that a consumer would be aware of the channels provided before signing up to the offer.

    The advertisers also said that both UTV and ITV were available through Sky set top boxes to customers who wanted to manually tune their box to pick up these channels. They concluded that while the channels needed to be manually tuned and were not amongst the logos featured in the offer, it did not take away from the fact that they were in any event available to Sky TV customers.

  • Complaint not Upheld.

    The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee noted that the advertising had stated “All your Irish and UK favourites” and that the statistics provided by the advertisers showed that, based on market share, UTV appeared to be amongst the top five channels in Ireland, thereby making it a ‘favourite’ amongst Irish viewers.

    The Committee noted that the complainant considered the claim misleading, however, in view of the fact that UTV/ITV could be manually tuned, and therefore was available to viewers, they did not consider that the claim was misleading.

    Action Required:
    No further action required.

Social Share

    Complaints Bulletins

    • Complaints Bulletins
      • 22/4
      • 22/3
      • 22/2
      • 22/1
      • 21/5
      • 21/4
      • 21/3
      • 21/2
      • 21/1
      • 20/6
      • 20/5
      • 20/4
      • 20/3
      • 20/2
      • 20/1
      • 19/6
      • 19/5
      • 19/4
      • 19/3
      • 19/2
      • 19/1
      • 18/5
      • 18/4
      • 18/3
      • 18/2
      • 18/1
      • 17/5
      • 17/4
      • 17/3
      • 17/2
      • 17/1
      • 16/7
      • 16/6
      • 16/5
      • 16/4
      • 16/3
      • 16/2
      • 16/1
      • 15/6
      • 15/5
      • 15/4
      • 15/3
      • 15/2
      • 15/1
      • 14/8
      • 14/7
      • 14/6
      • 14/5

    Search:


    Filter by:

    Reset

    ©ASAI 2021 // 7 Herbert Street, Dublin 2, D02 K838 // Ph: (01) 6137040
    website by smudge design
    /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - start */ /* ----------------------------------------- */ /* ----------------------------------------- */ /* Content Template: Complaint_Content_Type - end */ /* ----------------------------------------- */
    This website uses cookies to improve your browsing and interactive experience. If you are happy to proceed with this, please click Accept

    If you wish read more about our cookie policy please Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT