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Bulletin: 17/4
Batch: 243
Reference: 27972
Product: Telecommunications
Advertiser: Lycamobile
Influencer:
Agency:
Medium: Internet (Company Website)
ASAI Code 7th Edition: 2.4(c), 3.10, 4.1, 4.4, 4.9, 4.10
The website stated
“Lycamobile Bundles
€15/30 Days
Ireland Plus
Unlimited National Mins
Unlimited National Text
10 GB 30 GB National Data
+ More”
The complainant said she purchased the unlimited free texts with a monthly subscription bundle. When she tried to use the unlimited national texts, her account was blocked from texting. She believed the offer of unlimited texts was not a true offer.
The advertisers failed to provide a response to the complaint.
Complaint Upheld.
The Complaints Committee considered the details of the complaint. The Complaints Committee expressed concern at the advertisers’ failure to respond to the complaint. They reminded them that there is an onus on advertisers to ensure that their advertising is in conformity with the Code.
The Committee noted that substantiation for the claim had not been provided. In the absence of a response from Lyca Mobile the Committee concluded that the advertising was in breach of Sections 3.10, 4.1, 4.4, 4.9 and 4.10 of the Code.
ACTION REQUIRED:
The advertisement must not reappear in its current form.