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Advertiser: Imagine Communications
Medium: Internet (Company Website)
ASAI Code 7th Edition: 2.4(c), 3.10, 4.1, 4.4, 4.9, 4.10
The advertisers’ website stated the following:
“If you thought you couldn’t get high-speed broadband in your area…
now’s the time to check again
and enjoy all the benefits high-speed broadband has too (sic) offer you, your family and community.”
The screenshot the complainant provided after checking the coverage of the area using the Eircode stated the following:
“WE’RE DELIGHTED TO SAY…
You’re in coverage for High-speed 5G Broadband from imagine.
Our priority team will call you shortly to chat about the easy steps to connect your home to up to 150Mb.”
The complainant considered the advertisement to be misleading. While the online availability checker indicated the service was available according to results for the complainant’s Eircode, the complainant was advised by the advertisers on a number of occasions that the service was not yet available at their address.
The advertisers acknowledged receipt of the complaint but did not provide a response to the complaint.
The Complaints Committee considered the detail of the complaint. They expressed concern at the advertisers’ failure to respond to the complaint and that pointed out that there is an onus on advertisers to ensure that their advertising is in conformity with the Code.
In the absence of a response from the advertisers, the Committee concluded that the advertisement was in breach of Code sections 3.10, 4.1, 4.4, 4.9 and 4.10 of the Code.
The advertising should not run again in its current format.