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Advertiser: Balou Management Ltd (Speedtech)
Medium: Online - Company Website
ASAI Code 7th Edition: 2.4(c), 3.10, 4.4, 4.4, 4.9, 4.10
The advertisers’ website stated the following:
“Attention: 50% Off Discount Has Been Applied! Back In Stock With Limited Supply. Sell-Out Risk: HIGH!
[Low-Inventory Warning] We are experiencing extremely high demand. Limit 5 per customer.
BRING YOUR HOME INTO THE 21ST CENTURY
ENHANCE YOUR INTERNET SPEED
Say Goodbye to Fuzzy Internet and Dead Spots!
• Level-up your WiFi Coverage – Ideal for Big Homes Filled with “Dead Spots”
• Maximize Data Transfer (up to 300Mbps)
• No Bulky Boxes. A Humble Design. Out of Sight, Out of Mind!
• Plug-and-Play. Easy for Anyone to Set Up!
Stop overpaying for “premium” internet from big cable.
Unlock a faster connection for mere pennies on the dollar.
£37.50 SAVE 50%
CLAIM 50% OFF DISCOUNT RIGHT NOW!
Limited Availability: 50% Off Discount May Stop At Any Moment!”
The complainant said that the product claimed to increase broadband capability and considered it to be just a not very good extender which gave the worse signal than hub itself.
The advertisers did not provide a response to the complaint.
The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Complaints Committee expressed concern at the advertisers’ failure to respond to the complaint. They reminded them that there is an onus on advertisers to ensure that their advertising is in conformity with the Code.
The Complaints Committee noted that substantiation had not been provided to demonstrate that the product had the advertised effect. As substantiation for the claims had not been provided and in the absence of a response from Balou Management Ltd, the Committee concluded that the advertisement was in breach of Code sections 3.10, 4.1, 4.4, 4.9 and 4.10.
The advertisement must not appear in the current form.