Advertising Standards Authority for Ireland release latest Complaints Bulletin
7 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising and Principles
6 March 2018 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains eight case reports on complaints recently investigated by the ASAI.
Seven (7) of the eight (8) advertisements were found to have been in breach of the ASAI Code on grounds relating to Misleading Advertising and Principles. The advertisements complained of related to Television, Email, Digital, Social Media, Internet, Broadcast and Press advertising. The ASAI Complaints Committee chose not to uphold one intra industry / interested party complaint.
The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and dealing with complaints submitted by the public, by a member of the ASAI, by a Government Department or any other person or body of persons. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors. See further details here – https://www.asai.ie/about-us/complaints-committee.
Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:
“The latest complaints bulletin from the ASAI illustrates our ability to handle complaints across a large number of mediums. While complaints were received in relation to Misleading advertising and principals, the rulings spread across platforms including TV, Radio, Press, Digital, Social Media and Internet.
The ASAI is committed to protecting consumers in relation to advertising and our approach is to work with all advertisers, rather than against them, to ultimately ensure that all marketing communications are legal, truthful, decent and honest.
The ASAI provide a free and confidential copy advice service to advertisers, agencies and media members to help them create responsible ads. If an advertiser has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.
A list of complaints which have been found to be in breach of the ASAI Code are available here.
The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.
Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.
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For further information, please contact:
Breda Brown / Niall McHugh
Tel: 01 5225200 / 085 733 1896 (NM)
The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.
Members of the ASAI are required to abide by the Code and not to publish an advertisement or conduct a promotion which contravenes Code rules. The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.
Further information on advertising self-regulation, the ASAI and the operation
of the system is available at www.asai.ie