9 advertisements across social media, online, radio and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Substantiation and Alcohol
March 2023 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 15 case reports on complaints recently investigated by the organisation.
9 of the 15 cases were upheld and 2 of the 15 cases were upheld in part. Advertisements across social media, online, radio and brochures were found to be in breach of the ASAI Code on grounds related to Misleading, Substantiation and Alcohol. The ASAI Complaints Committee chose not to uphold complaints made against 3 advertisements and issued one statement to an advertisement.
The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. See further details here – https://www.asai.ie/about-us/complaints-committee
Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:
“The latest complaints bulletin from the ASAI shows the importance of our role in the Irish advertising industry, ensuring that advertisements are legal, truthful, decent and honest for all Irish consumers. The ASAI fully investigates all complaints thoroughly to ensure that advertisers in Ireland are not in breach of the high standards in the ASAI Code.”
“The ASAI also provides a free and confidential copy advice service to the advertising industry to help them create responsible ads that adhere to the advertising code. If an advertiser, agency, or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”
Cases included in this release can be found here.