Marketing Communications for HFSS product advertising

On this page:

1. Section 8 of the Code and the Guidance Note on HFSS food and non-alcoholic beverages marketing communications
2. Nutrient Profiling Model Technical Guidance and Nutrition Profile Certification form (for self-certification)
3. Food Drink Ireland video on how to complete the Nutrition Profile Certification using
   the Nutrient Profiling Model
4. ASAI introductory and FAQ Videos

1. Section 8 of the Code and the Guidance Note on HFSS food and non-alcoholic beverages marketing communications

Please see Section 8 Revision document and Guidance notes below. The revised Section 8 must be read in conjunction with the Guidance Note.  The Media specific restrictions are contained within the Guidance Note

2. Nutrient Profiling Model Technical Guidance and Nutrition Profile Certification form (for self-certification)

ASAI has adopted the same model as the Broadcasting Authority of Ireland, which is the model used by OFCOM
in the UK.  The UK Department of Health’s Technical Guidance note is below as is the Nutrition Profile
Certification (which is the HFSS self-declaration certificate).

3. Food Drink Ireland video on how to complete the Nutrition Profile Certification using
the Nutrient Profiling Model

4. ASAI introductory and FAQ Videos

Introduction to upcoming changes to the ASAI code of standards for advertising and communications for High Fat Salt and Sugar HFSS products for non broadcast media.

HFSS Frequently Asked Questions