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News

Artificial Intelligence tools to be implemented by Advertising Standards Authority for Ireland to proactively identify social media posts by influencers and breaches of the advertising code

March 01, 2023
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Move announced as new research by ASAI shows inauthenticity, photoshopping and too many paid ads are most ‘annoying’ influencer traits   Only one in 10 people have trust in what influencers post on social media   Over half of Irish consumers (56%) trust brand advertisements more than
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ASAI Complaints Bulletin – Release No.4 2022

October 13, 2022
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12 advertisements across social media, email, online and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Availability, Substantiation and Food and Non-Alcoholic Beverages   12 October 2022 – The Advertis
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Advertising Standards Authority for Ireland appoints Miriam Hughes as Chair of the organisation’s Board

September 23, 2022
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September 2022   The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Miriam Hughes as the new Chair of the organisation’s Board.   Miri
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ASAI Complaints Bulletin – Release No. 3 2022

July 27, 2022
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14 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Substantiation, Health and Beauty, Gambling, Alcoholic Drinks and Food and Non-Alcoholic Beverages.
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ASAI Complaints Bulletin – Release No. 2 2022

July 05, 2022
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18 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including General, Principles, Misleading, Substantiation, Promotional Marketing Practices, Environmental Claims and Health and Beaut
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1,450 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2021

April 27, 2022
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2021 ASAI Annual Report shows significant majority (73%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’   27 April 2022   A total of 1,450 written complaints concerning 959 advertisements were received by the Advertising Standards
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ASAI Complaints Bulletin – Release No. 1 2022

February 18, 2022
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12 advertisements across radio, television, online, email and outdoor were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading / Substantiation, Recognisability and Pricing, Health and Beauty and Financial Services   18th February 2022 –
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ASAI Complaints Bulletin – Release No. 5 2021

October 12, 2021
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4 advertisements were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading / Substantiation, Recognisability and Pricing.   12th October 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has
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ASAI Complaints Bulletin – Release No. 4 2021

August 19, 2021
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16 advertisements found to be in breach of the ASAI Code on grounds related to a range of issues including Principles / Misleading, Promotional Marketing Practices, Substantiation / Health & Beauty, Recognisability and Nutrition and Health Claims   19th August 2021 – The Advertisi
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Latest News

Artificial Intelligence tools to be implemented by Advertising Standards Authority for Ireland to proactively identify social media posts by influencers and breaches of the advertising code
Mar 01, 2023
ASAI Complaints Bulletin - Release No.4 2022
Oct 13, 2022
Advertising Standards Authority for Ireland appoints Miriam Hughes as Chair of the organisation’s Board
Sep 23, 2022

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