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ASAI Complaints Bulletin – Release No.2 2023
May 12, 2023
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12 advertisements across social media, online, radio, television and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Substantiation, Decency & Propriety, Alcohol and Environmental Claims The Advertising Standar
Continue Reading →Annual Report 2022
April 19, 2023
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The Advertising Standards Authority for Ireland unveils a new strategic focus to proactively ensure strong regulation in all marketing communications Annual Report 2022 The ASAI’s new strategic focus developed last year aims to strengthen the ASAI’s role as a self and co-regulatory
Continue Reading →ASAI Complaints Bulletin – Release No.1 2023
March 30, 2023
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9 advertisements across social media, online, radio and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Substantiation and Alcohol March 2023 – The Advertising Standards Authority for Ireland’s (ASAI) indepen
Continue Reading →Artificial Intelligence tools to be implemented by Advertising Standards Authority for Ireland to proactively identify social media posts by influencers and breaches of the advertising code
March 01, 2023
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Move announced as new research by ASAI shows inauthenticity, photoshopping and too many paid ads are most ‘annoying’ influencer traits Only one in 10 people have trust in what influencers post on social media Over half of Irish consumers (56%) trust brand advertisements more than
Continue Reading →ASAI Complaints Bulletin – Release No.4 2022
October 13, 2022
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12 advertisements across social media, email, online and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Availability, Substantiation and Food and Non-Alcoholic Beverages 12 October 2022 – The Advertis
Continue Reading →Advertising Standards Authority for Ireland appoints Miriam Hughes as Chair of the organisation’s Board
September 23, 2022
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September 2022 The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Miriam Hughes as the new Chair of the organisation’s Board. Miri
Continue Reading →ASAI Complaints Bulletin – Release No. 3 2022
July 27, 2022
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14 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Substantiation, Health and Beauty, Gambling, Alcoholic Drinks and Food and Non-Alcoholic Beverages.
Continue Reading →ASAI Complaints Bulletin – Release No. 2 2022
July 05, 2022
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18 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including General, Principles, Misleading, Substantiation, Promotional Marketing Practices, Environmental Claims and Health and Beaut
Continue Reading →1,450 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2021
April 27, 2022
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2021 ASAI Annual Report shows significant majority (73%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 27 April 2022 A total of 1,450 written complaints concerning 959 advertisements were received by the Advertising Standards
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