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ASAI Guidance Note – Recognisability of Marketing Communications
February 23, 2021
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Our guidance note on Recognisability of Marketing Communications can be viewed by clicking here –Recognisability of Influencer Marketing Communications
Continue Reading →ASAI Complaints Bulletin – Release No. 1 2021
February 11, 2021
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 10 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Availability, Health & Beauty, Promotions with prizes, Misleading / Food and Non-Alcoholic Bev
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#InfluencerMarketing in 2021 and beyond
February 05, 2021
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Retaining trust through transparency - a webinar!
Continue Reading →The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation (ICAS) as full member
February 02, 2021
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The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation (ICAS) as full member ICAS welcomes the Advertising Standards Authority for Ireland (ASAI) as a full member of the International Co
Continue Reading →80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland
December 10, 2020
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80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland 59% said content that appears false and not authentic annoys them Only 7% have trust in what influencers
Continue Reading →ASAI Complaints Bulletin – Release No. 6 2020
November 12, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 8 advertisements found to be in breach of the ASAI Code on grounds relating to Recognisability, Misleading/Substantiation, Availability, and Principles/ /Prices 17th November 2020 – The Adv
Continue Reading →The Advertising Standards Authority for Ireland welcomes Google to the EASA Network – the first digital pure play company member of the Alliance
October 15, 2020
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15th October 2020 – The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, welcomes Google, as the first corporate member of the European Advertising
Continue Reading →ASAI Complaints Bulletin – Release No. 5 2020
September 30, 2020
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Advertising Standards Authority for Ireland releases latest Complaints Bulletin 5 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading/Recognisability, Substantiation, Promotional Marketing Practices and Food and Non-Alcoholic Beverages, Infant and
Continue Reading →ASAI Update on the Tampax and Tea advertisement
August 18, 2020
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In relation to the Tampax and Tea advertisement, the advertiser, Procter & Gamble, has informed us that they have chosen not to seek a review of the decision made by the Complaints Committee, the body responsible for complaint adjudication and which acts independently of the ASAI
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