1.1 The following definitions apply to the Code and to the procedures for its implementation: (a) The ASAI means the Advertising Standards Authority for Ireland, the Board, the Complaints Committee, the Review Panel and the Executive. (b) A marketing communication includes, but is not
1.1 The primary objective of the Code is the regulation of commercial marketing communications in the interest of consumers. 1.2 For the purposes of the Code: (a) a word importing the singular shall be read as also importing the plural, and a word importing the plural shall be read as
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