This Section applies to marketing communications for weight control and slimming foodstuffs, aids (including exercise products that make weight-loss or slimming claims), clinics and other establishments, diets, medicines, treatments, and the like. The specific rules in this Section ar
12.1 Environmental claims should not be used without qualification unless advertisers can provide convincing evidence that their product will cause no environmental damage. 12.2 Qualified claims and comparisons may be acceptable if advertisers can demonstrate that their product provid
