2.1 The primary objective of the Code is to regulate commercial marketing communications in the interest of consumers ensuring, so far as possible, that all marketing communications are prepared with a sense of responsibility both to the consumer and to society. 2.2 The Code applies t
Principles 2.1 Marketing communications should be legal, decent, honest and truthful. 2.2 Marketing communications should be prepared with a sense of responsibility to consumers and to society. 2.3 Marketing communications should respect the principles of fair competition generally ac
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