Truthfulness 4.1 A marketing communication should not mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise. 4.2 Obvious untruths, exaggeration (“puffery”) or deliberate hyperbole that are unlikely to mislead, incidental minor inaccuracies and
Introduction This Section sets out the rules governing transactions for goods or services in which the buyer and the seller, having been brought into communication through a marketing communication, conduct their business without meeting faceto- face. 4.1 Mail order and direct respons
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